Marketing ops ·
Amazfit uses Stackla UGC platform to build brand trust and awareness in the US market
The problem
Amazfit was largely unknown to US consumers despite its parent company Huami being ranked the world's top wearable device maker, leaving it at a disadvantage against established competitors. The company needed to build credibility through authentic customer voices rather than brand-created content.
Workflow diagram · grounded in source
1
Customers share on social networks
trigger
“Consumers share billions of pieces of content on social networks every day and that content is more trusted and influential than brand-created content”
2
Capture and curate UGC via Stackla
integration
“Amazfit used Stackla's user-generated content platform to capture, curate, amplify and strategically showcase how customers were using their products”
3
Showcase UGC across owned channels
output
“throughout their website, eCommerce pages, community blog and email newsletters”
Reported outcome
(not stated)
Reported stack
Stackla
Frequently asked questions
What did this team achieve with this AI workflow?
(not stated)
What tools did this team use?
Stackla.
How is this marketing ops AI workflow structured?
Customers share on social networks → Capture and curate UGC via Stackla → Showcase UGC across owned channels.