Marketing ops · Production

Bertelsmann partners with ElevenLabs for AI voice, dubbing, and sound generation across its portfolio

The problem

Bertelsmann needed to make content production faster and more accessible across its portfolio of brands, and sought to reach wider audiences in multiple European languages.

Workflow diagram · grounded in source

AI strategy and hub activation

trigger

“With Bertelsmann's Tech & Data Alliance, and its recently founded AI Hub, we have been at the forefront of applying new technologies across our businesses and building partnerships to accelerate the adoption of GenAI solutions in our bus…”

Voice and sound generation

ai_action

“ElevenLabs will provide advanced AI tools, including lifelike voice and sound generation, as well as a forthcoming music model, to support production and pre-production”

AI dubbing for localization

ai_action

“ElevenLabs' AI dubbing platform plays a key role in this partnership, bringing content to audiences across Europe in their native languages and making stories more accessible”

Streamlined creative production

output

“The AI products will help Bertelsmann's teams streamline, reach wider audiences, enhance employee workflows and test new creative directions”

Reported outcome

36 companies within the Bertelsmann Group now use ElevenLabs' technology, gaining improved production timelines and broader creative possibilities, with the AI dubbing platform making stories accessible to European audiences in their native languages.

Reported metrics

companies in Bertelsmann Group using ElevenLabs36

Production timelinesimproved production timelines

Creative possibilitiesbroader creative possibilities

Production speedmake production faster

Reported stack

ElevenLabsAI dubbing platform

Source

https://elevenlabs.io/blog/bertelsmann

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

36 companies within the Bertelsmann Group now use ElevenLabs' technology, gaining improved production timelines and broader creative possibilities, with the AI dubbing platform making stories accessible to European au…

What tools did this team use?

ElevenLabs, AI dubbing platform.

What results were reported?

companies in Bertelsmann Group using ElevenLabs: 36; Production timelines: improved production timelines; Creative possibilities: broader creative possibilities; Production speed: make production faster (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

AI strategy and hub activation → Voice and sound generation → AI dubbing for localization → Streamlined creative production.