Marketing ops · Production

Bloomreach increases blog output by 113% and website traffic by 40% using Jasper

The problem

Bloomreach's lean content team was overwhelmed by internal stakeholder requests from across the marketing organization, which diverted focus from their core SEO strategy and made it difficult to scale content production.

Workflow diagram · grounded in source
1
Marketing content request
trigger
“a platform that could handle a variety of content needs: ads, emails, blog posts, social media, landing pages, and more”
2
Jasper generates first draft
ai_action
“Jasper providing a first draft in minutes instead of hours”
3
SEO integration scores content
ai_action
“Using Jasper's SEO integration, Bloomreach's content team can get a content scorecard, identify keywords and phrases that will help the content rank, and even find details about who else is writing about the subject. And because the SEO …”
4
Team refines with expertise
human_review
“Bleich and his team then weave in their expertise, research, and unique insights to create a piece of content that will resonate with Bloomreach's audience”
5
Published content drives traffic
output
“This drives the awareness and engagement needed for Bloomreach to continue delivering personalized customer experiences”
Reported outcome

Bloomreach increased blog output by 113% and website traffic to blog posts by 40%, while freeing the content team from ad-hoc copy requests to focus on high-priority SEO content and saving significant time.

Reported metrics
Blog output increase113%
Website traffic to blog posts40%
Content production timesaving a significant amount of time
Reported stack
Jasper
Source
https://www.jasper.ai/case-studies/bloomreach
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Bloomreach increased blog output by 113% and website traffic to blog posts by 40%, while freeing the content team from ad-hoc copy requests to focus on high-priority SEO content and saving significant time.

What tools did this team use?

Jasper.

What results were reported?

Blog output increase: 113%; Website traffic to blog posts: 40%; Content production time: saving a significant amount of time (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Marketing content request → Jasper generates first draft → SEO integration scores content → Team refines with expertise → Published content drives traffic.

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