Marketing ops ·

British Heart Foundation drives supporter engagement with personalised UGC using Stackla

The problem

Charities like the British Heart Foundation face difficulty standing out in a crowded marketplace and convincing consumers to donate, and the Foundation needed a centralised way to manage user-generated content across many campaigns involving different agencies and teams in order to drive actual conversions.

Workflow diagram · grounded in source

Hashtag campaign launch

trigger

“the charity asked it's style-savvy shoppers to buy an item from a store, personalise it, and post "before" and "after" pictures with the store tag showing on social media using the hashtag #TheBigStitch”

Automated UGC ingestion

integration

“Using Stackla, they were able to whitelist influencers and automatically pull in their images and content”

Live event screen display

output

“they placed a Stackla-powered Jumbotron on Brighton Beach displaying pictures posted by participants with the event hashtag. This encouraged more participants to upload photos and amplify the message”

Personalised UGC video tweet

output

“sending tweets to individual participants with a personalised video that pulled in their user-generated content, curated in Stackla, and asked them to register again for next year's event. By directly engaging with individuals rather tha…”

Reported outcome

The British Heart Foundation drove footfall and sales for local charity shops through the #TheBigStitch UGC campaign, made #LondonToBrighton the trending hashtag in Brighton for an entire day, and improved participant retention through personalised UGC video tweets.

Reported metrics

Charity shop footfall and salesdriving footfall and sales

Event hashtag reachtrending hashtag in Brighton the entire day

Participant retentionimproved retention

Reported stack

Stackla

Source

https://www.nosto.com/case-studies/british-heart-foundation-lifts-supporter-engagement-586-with-personalised-ugc/

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

The British Heart Foundation drove footfall and sales for local charity shops through the #TheBigStitch UGC campaign, made #LondonToBrighton the trending hashtag in Brighton for an entire day, and improved participant…

What tools did this team use?

Stackla.

What results were reported?

Charity shop footfall and sales: driving footfall and sales; Event hashtag reach: trending hashtag in Brighton the entire day; Participant retention: improved retention (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Hashtag campaign launch → Automated UGC ingestion → Live event screen display → Personalised UGC video tweet.