Marketing ops ·
British Heart Foundation uses Stackla to manage UGC across campaigns and drive donations
The problem
Charities struggle to stand out and convince consumers to donate; the British Heart Foundation needed social proof and a consistent way to coordinate UGC across many campaigns involving different agencies and teams.
Workflow diagram · grounded in source
1
UGC collected across channels
trigger
“From websites and contests to event screens and email marketing, the British Heart Foundation seizes every opportunity to harness user-generated content to drive users to action and donation pages on their websites”
2
Stackla centralizes UGC management
integration
“brought in Stackla as a central platform to manage user-generated content across the many campaigns they run each year, involving different agencies and teams”
3
UGC shared in two-way conversation
output
“We get them involved and engaged by sharing their content in a two-way conversation”
4
UGC drives campaign objectives
output
“making sure that that UGC is directly driving a campaign objective”
Reported outcome
UGC managed through Stackla draws supporters into deep, trusted relationships and is deployed to directly drive users to action and donation pages across campaigns.
Reported metrics
Supporter relationship depthdraw supporters into a deep, trusted relationship
Reported stack
Stackla
Frequently asked questions
What did this team achieve with this AI workflow?
UGC managed through Stackla draws supporters into deep, trusted relationships and is deployed to directly drive users to action and donation pages across campaigns.
What tools did this team use?
Stackla.
What results were reported?
Supporter relationship depth: draw supporters into a deep, trusted relationship (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
UGC collected across channels → Stackla centralizes UGC management → UGC shared in two-way conversation → UGC drives campaign objectives.