Recruiting ·

Brown-Forman surpasses industry standards with on-demand video interviewing via HireVue

The problem

Brown-Forman's talent acquisition team struggled to deliver a transparent, consistent candidate experience across thousands of global candidates each year, while also lacking brand recognition as a top-10 global spirits company in a crowded beverage market.

Workflow diagram · grounded in source
1
Candidate invited to on-demand interview
trigger
“Candidates are invited to answer job-specific questions through an on-demand video interview, at their convenience.”
2
Responses recorded and shared
output
“Their responses are recorded and shared with the hiring team so they can become more familiar with the applicants' background before scheduling live interviews.”
3
Hiring team reviews recordings
human_review
“On-demand interviews allow the interview team to see small yet critical details that help the hiring team decide whether candidates are a fit.”
4
Multi-location live interviews
integration
“the hiring team can also connect from multiple locations effectively and efficiently to collaborate and share information”
5
Final in-person interview
routing
“Candidates are only flown in for final, in-person interviews.”
Reported outcome

In its first year in the CandE program, Brown-Forman earned the highest positive candidate experience ratings — with 54% of respondents extremely likely to apply, 64% likely to refer others, and 52% citing a great candidate experience, each substantially above category averages — and became a multi-year CandE Award winner.

Reported metrics
Candidates extremely likely to apply54%
Category average — extremely likely to apply17%
Candidates extremely likely to refer64%
Category average — extremely likely to refer16%
Show all 8 reported metrics
candidates extremely likely to apply54%
category average — extremely likely to apply17%
candidates extremely likely to refer64%
category average — extremely likely to refer16%
candidates citing great candidate experience52%
category average — great candidate experience9%
job application rating (5-point scale)4.1
interview process rating (5-point scale)4.3
Reported stack
Modern HireHireVueTalent Board
Source
https://www.hirevue.com/case-studies/brown-forman
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

In its first year in the CandE program, Brown-Forman earned the highest positive candidate experience ratings — with 54% of respondents extremely likely to apply, 64% likely to refer others, and 52% citing a great can…

What tools did this team use?

Modern Hire, HireVue, Talent Board.

What results were reported?

Candidates extremely likely to apply: 54%; Category average — extremely likely to apply: 17%; Candidates extremely likely to refer: 64%; Category average — extremely likely to refer: 16% (source-reported, not independently verified).

How is this recruiting AI workflow structured?

Candidate invited to on-demand interview → Responses recorded and shared → Hiring team reviews recordings → Multi-location live interviews → Final in-person interview.

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