Marketing ops · Production
Canadian CBD brand achieves 150X ROI using Maverick AI-personalized video marketing
The problem
CBD brands face strict advertising restrictions that block traditional marketing channels, making personalized engagement through email and SMS critical but difficult to achieve at scale.
Workflow diagram · grounded in source
1
Customer lifecycle event triggers outreach
trigger
“various key stages of the customer lifecycle like post purchase thank yous, abandoned cart recoveries”
2
AI personalizes video at scale
ai_action
“Maverick's AI platform designed to personalize videos at scale”
3
Personalized video delivered via email and SMS
output
“incorporate personalized video messages into various key stages of the customer lifecycle”
Reported outcome
After implementing Maverick's AI personalized video platform, the brand achieved 150X ROI, an 11% post-purchase reply rate, 70% email open rate, and 37% email click-through rate.
Reported metrics
ROI150X
Post purchase reply rate11%
Email open rate70%
Email click through rate37%
Reported stack
Maverick
Source
https://www.trymaverick.com/case-studies/how-a-top-canadian-brand-overcomes-cbd-industry-marketing-constraints-and-achieves-150x-roi-leveraging-ai-personalization
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
After implementing Maverick's AI personalized video platform, the brand achieved 150X ROI, an 11% post-purchase reply rate, 70% email open rate, and 37% email click-through rate.
What tools did this team use?
Maverick.
What results were reported?
ROI: 150X; Post purchase reply rate: 11%; Email open rate: 70%; Email click through rate: 37% (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Customer lifecycle event triggers outreach → AI personalizes video at scale → Personalized video delivered via email and SMS.