Marketing ops · Production

Carta increases AI search citations 7x with AirOps

The problem

Carta's editorial team operated without consistent content request processes, relied on highly manual regional production, and was slowed by complex review cycles, leaving little time for creative strategic work while also struggling to maintain brand consistency across a growing global operation.

First attempt

Carta experimented with ChatGPT and several other general-purpose AI engines before AirOps, but found them too rigid or impersonal for brand-consistent content creation.

Workflow diagram · grounded in source
1
Content request received
trigger
“Content requests arrived through various processes without clear consistency”
2
Brand Kit infusion
ai_action
“Being able to infuse our Brand Kit into AirOps to make sure all our writing is consistent has proven to be very important, especially as our brand evolves and we go through this big branding project”
3
AI-assisted content generation
ai_action
“Human and AI collaboration for faster, higher-quality content outputs”
4
Human review cycle
human_review
“built-in collaboration features for more efficient human review”
5
Content published for AI and Google search
output
“creating content that increases growth across AI and Google search”
Reported outcome

Within the first few months, Carta achieved a 300% increase in content velocity from 5 to 20 pieces per quarter, over 60% time savings, a 75% citation rate on new pages created with AirOps, and an average of 3 days from publication to AI search citation.

Reported metrics
AI search citations7x
Content velocity increase300%
Top-of-funnel content pieces per quarter5 to 20
Time savings60%+
Show all 6 reported metrics
AI search citations7x
content velocity increase300%
top-of-funnel content pieces per quarter5 to 20
time savings60%+
citation rate on new pages75%
time from publication to citationAverage of 3 days
Reported stack
AirOpsBrand KitChatGPT
Source
https://www.airops.com/blog/carta-case-study
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Within the first few months, Carta achieved a 300% increase in content velocity from 5 to 20 pieces per quarter, over 60% time savings, a 75% citation rate on new pages created with AirOps, and an average of 3 days fr…

What tools did this team use?

AirOps, Brand Kit, ChatGPT.

What results were reported?

AI search citations: 7x; Content velocity increase: 300%; Top-of-funnel content pieces per quarter: 5 to 20; Time savings: 60%+ (source-reported, not independently verified).

What failed first in this deployment?

Carta experimented with ChatGPT and several other general-purpose AI engines before AirOps, but found them too rigid or impersonal for brand-consistent content creation.

How is this marketing ops AI workflow structured?

Content request received → Brand Kit infusion → AI-assisted content generation → Human review cycle → Content published for AI and Google search.

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