Recruiting ·

Cathay Pacific reduces hiring time from 3 months to 2–3 weeks with HireVue OnDemand video interviews

The problem

Cathay Pacific's manual screening pipeline — CV review, phone screen, group interview, and final in-person interview — stretched hiring to months for 300-plus weekly applications, with group-interview no-shows averaging 30%.

Workflow diagram · grounded in source

High-volume applications received

trigger

“Cathay Pacific receives over 300 applications per week for its Customer Service and Flight Attendant roles”

OnDemand video interview replaces phone screen

output

“Cathay Pacific has replaced their phone screening with OnDemand video interviews that candidates can complete on their own time for the recruiters to review”

Recruiter reviews video responses

human_review

“for the recruiters to review”

Qualified candidates advance to final round

routing

“Those who pass the video interview are invited into the office for the final round assessment”

Career fair iPad video interviews

output

“we bring iPads to Career Fairs, students simply need to answer 2-3 general questions, and we follow up with relevant job opportunities”

Reported outcome

HireVue OnDemand video interviews cut Cathay Pacific's hiring cycle from 3 months to 2-3 weeks, significantly reduced final-interview no-shows, and enabled the team to consider every interested student at career fairs, with 90% of invited graduates completing the video interview.

Reported metrics

Group interview no-show rate (baseline)30%

Hiring cycle timefrom 3 months to 2-3 weeks

Final interview no-show ratesignificantly dropped

Graduate video interview completion rate90%

Reported stack

HireVueOnDemandiPads

Source

https://www.hirevue.com/case-studies/cathay-pacific-ondemand-case-study

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

HireVue OnDemand video interviews cut Cathay Pacific's hiring cycle from 3 months to 2-3 weeks, significantly reduced final-interview no-shows, and enabled the team to consider every interested student at career fairs…

What tools did this team use?

HireVue, OnDemand, iPads.

What results were reported?

Group interview no-show rate (baseline): 30%; Hiring cycle time: from 3 months to 2-3 weeks; Final interview no-show rate: significantly dropped; Graduate video interview completion rate: 90% (source-reported, not independently verified).

How is this recruiting AI workflow structured?

High-volume applications received → OnDemand video interview replaces phone screen → Recruiter reviews video responses → Qualified candidates advance to final round → Career fair iPad video interviews.