Supply chain · Production

Continental achieves 82% ocean freight visibility and automates supply chain workflows with project44

The problem

COVID-19 disrupted Continental's global logistics network, leaving the company unable to track thousands of ocean containers in transit. Manufacturing plants depended on timely arrivals to maintain production schedules, but without accurate tracking, teams could not proactively manage disruptions or avoid costly production stoppages.

Workflow diagram · grounded in source

SAP integration ingests shipment data

integration

“Direct integration with Continental's existing SAP system provided automatic updates with the latest shipment data to planning transactions. This eliminated the need for manual entry and updates, reducing operating overhead and ensuring …”

Predictive ETA computation

ai_action

“project44 offered outstanding solutions, especially in terms of accuracy and timeliness, enabling proactive planning based on more reliable arrival predictions”

Exception and incident monitoring

ai_action

“Exception and incident monitoring capabilities transformed how Continental responded to supply chain disruptions. Proactive notifications surfaced potential issues before they impact operations, enabling preemptive action during times of…”

Real-time visibility delivered to stakeholders

output

“all stakeholders had access to real-time information, the new single source of truth for shipment status and location”

Carrier performance analysis

feedback_loop

“Teams are now able to analyze carrier performance across specific lanes, using concrete data which results in improved service and more control over transportation costs”

Reported outcome

Continental now tracks 70–80% of ocean shipments with a peak of 82% visibility in January 2024, prevented production stoppages, and freed local buyers from hours of manual tracking by automating shipment data updates through SAP integration.

Reported metrics

Ocean shipment visibility peak82%

Ocean shipments currently tracked70-80%

Production stoppagesPrevented production stoppages due to delayed shipments

Manual tracking time for local buyershours manually tracking shipments

Show all 5 reported metrics

ocean shipment visibility peak82%

ocean shipments currently tracked70-80%

production stoppagesPrevented production stoppages due to delayed shipments

manual tracking time for local buyershours manually tracking shipments

transportation cost controlmore control over transportation costs

Reported stack

project44Movement platformSAP

Source

https://www.project44.com/customer-stories/continental-increases-predictability-optimizes-carrier-management-and-automates-workflows-with-ocean-visibility/

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Continental now tracks 70–80% of ocean shipments with a peak of 82% visibility in January 2024, prevented production stoppages, and freed local buyers from hours of manual tracking by automating shipment data updates…

What tools did this team use?

project44, Movement platform, SAP.

What results were reported?

Ocean shipment visibility peak: 82%; Ocean shipments currently tracked: 70-80%; Production stoppages: Prevented production stoppages due to delayed shipments; Manual tracking time for local buyers: hours manually tracking shipments (source-reported, not independently verified).

How is this supply chain AI workflow structured?

SAP integration ingests shipment data → Predictive ETA computation → Exception and incident monitoring → Real-time visibility delivered to stakeholders → Carrier performance analysis.