Recruiting ·
Crown Holdings boosts application conversions by 42% with Phenom People TRM platform
The problem
Crown Holdings had no mobile-optimized career site, causing a large percentage of potential applicants to drop out of the application process, with no way to measure the scale of the problem.
Workflow diagram · grounded in source
1
TRM platform adoption
trigger
“the company chose Talent Relationship Marketing (TRM) and the Phenom People TRM platform to solve their candidate experience pain points and increase their application conversions”
2
Mobile-optimized career site
output
“With a mobile-optimized career site and application process, the company saw just how many applicants were dropping out of the application process. On the Phenom People platform, half of the applications Crown received were submitted fro…”
3
Source and channel attribution
integration
“The Phenom People platform also helped Crown identify which sources and channels delivered the highest-quality candidates to the Crown career site and how often they were converted into applicants”
Reported outcome
After deploying the Phenom People platform, Crown's application conversions improved by 42%, with half of all applications submitted from mobile devices, and the team gained visibility into which sources and channels delivered the highest-quality candidates.
Reported metrics
Application conversions42%
Applications from mobile deviceshalf
Reported stack
Phenom People
Source
https://www.phenom.com/blog/case-study-how-crown-holdings-boosted-application-conversions-by-42
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
After deploying the Phenom People platform, Crown's application conversions improved by 42%, with half of all applications submitted from mobile devices, and the team gained visibility into which sources and channels…
What tools did this team use?
Phenom People.
What results were reported?
Application conversions: 42%; Applications from mobile devices: half (source-reported, not independently verified).
How is this recruiting AI workflow structured?
TRM platform adoption → Mobile-optimized career site → Source and channel attribution.