Marketing ops ·
Crown Resorts powers relevance-driven Facebook Ads with dynamic UGC
The problem
Crown Resorts had abundant high-quality UGC from resort visitors on Instagram, but that earned media went largely unutilized for paid social advertising.
Workflow diagram · grounded in source
1
Visitors post Instagram photos
trigger
“Crown's visitors post a steady stream of high-quality photos on Instagram”
2
Stackla surfaces best UGC
integration
“The combination of Stackla and the Brand Networks Platform surfaced the best user-generated Instagram photos to the Crown marketing team”
3
Marketing team gains rights
human_review
“empowered them to easily gain permission to use the photos”
4
Open Signals creates Facebook ads
output
“Brand Networks deployed its award-winning Open Signals technology, which receives the incoming feed of UGC and turns it into Facebook Photo Ads”
Reported outcome
The UGC-driven campaigns outperformed concurrent campaigns with similar budgets and targeting, achieving 21% lower CPM with 40% more impressions, and Post Likes 25% higher at 61% lower cost-per Post Like.
Reported metrics
Post Likes25% more
Impressions40% more
cost-per-thousand impressions (CPM)21% lower
cost-per Post Like61% lower
Reported stack
StacklaBrand NetworksOpen SignalsInstagramFacebook
Frequently asked questions
What did this team achieve with this AI workflow?
The UGC-driven campaigns outperformed concurrent campaigns with similar budgets and targeting, achieving 21% lower CPM with 40% more impressions, and Post Likes 25% higher at 61% lower cost-per Post Like.
What tools did this team use?
Stackla, Brand Networks, Open Signals, Instagram, Facebook.
What results were reported?
Post Likes: 25% more; Impressions: 40% more; cost-per-thousand impressions (CPM): 21% lower; cost-per Post Like: 61% lower (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Visitors post Instagram photos → Stackla surfaces best UGC → Marketing team gains rights → Open Signals creates Facebook ads.