Marketing ops · Production

Cushman & Wakefield saves thousands of hours creating content with Jasper

The problem

Cushman & Wakefield's research organization was overloaded with manually preparing over 1,700 reports per year totaling over 10,000 hours, while global marketing and communications teams faced ever-growing content and speed-to-market demands.

Workflow diagram · grounded in source

Manual report overload trigger

trigger

“the firm's research organization was overloaded with the task of manually preparing over 1,700 reports per year totaling over 10,000 hours”

Jasper API integration with proprietary data

integration

“With the Jasper API, the Cushman & Wakefield team was able to fuse their proprietary data into Jasper and create self-service tools and content specific to their unique needs”

AI content generation

ai_action

“Leveraging Jasper's chat and in-document functions, Cushman & Wakefield found an innovative way to generate diverse content, from press releases and blog posts to social media snippets”

Transformational outcomes delivered

output

“Integrating Jasper into their content creation workflow resulted in transformational outcomes for Cushman & Wakefield”

Reported outcome

Integrating Jasper into their content creation workflow resulted in transformational outcomes, saving thousands of hours creating content and enabling diverse content generation across press releases, blog posts, and social media snippets.

Reported metrics

Hours saved creating contentthousands of hours

Reports prepared per year (original volume)over 1,700

Annual hours for report writing (original workload)over 10,000

Reported stack

JasperJasper API

Source

https://www.jasper.ai/case-studies/cushman-wakefield

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Integrating Jasper into their content creation workflow resulted in transformational outcomes, saving thousands of hours creating content and enabling diverse content generation across press releases, blog posts, and…

What tools did this team use?

Jasper, Jasper API.

What results were reported?

Hours saved creating content: thousands of hours; Reports prepared per year (original volume): over 1,700; Annual hours for report writing (original workload): over 10,000 (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Manual report overload trigger → Jasper API integration with proprietary data → AI content generation → Transformational outcomes delivered.