Sales outreach · Production

DataStax transforms outbound sales with Amplemarket's Duo Copilot, generating $205K+ ARR in 8 months

The problem

DataStax's outbound sales team was stuck on a fragmented stack of ZoomInfo, Salesloft, and Lusha, forcing reps to manually jump between tools, import data, and repeatedly tweak messaging with no systematic approach.

First attempt

DataStax's previous AI SDR tool, 11x.ai, failed to deliver the expected qualified opportunities and operated as a black box with no visibility or control, forcing the team into weekly calls to adjust messaging with little improvement.

Workflow diagram · grounded in source
1
Autopilot outreach trigger
trigger
“With Duo's autopilot mode, outreach kept running in the background, even on days when Jackson wasn't actively prospecting”
2
AI buying signal capture
ai_action
“a suite of AI agents that proactively find exclusive buying signals, research prospects in depth”
3
High-intent prospect targeting
ai_action
“Duo's intelligent prospecting signals, which helped the team target high-intent accounts instead of wasting time on generic lists”
4
AI sequence generation
ai_action
“generate personalized multichannel sequences ready to send with no typing required”
5
Human approval of outreach
human_review
“The AI generates outreach, but I decide what goes out. That level of control is huge”
6
Salesforce pull and sequencing
integration
“we pull from Salesforce and sequence instantly”
Reported outcome

Within 8 months, DataStax generated 150+ enterprise opportunities, won 16 deals, and produced $205K+ in ARR, while eliminating redundant tools and saving money across their international sales team.

Reported metrics
Enterprise opportunities generated150+
Deals won16
ARR generated$205K+
Interested prospects1750+
Show all 10 reported metrics
enterprise opportunities generated150+
deals won16
ARR generated$205K+
interested prospects1750+
meetings booked870+
AI lead signals captured11,900+
open rate on AI-recommended leads55%+
account interested rate14%
timeline to results8 months
sales tool spend savingssavings are pretty significant
Reported stack
AmplemarketDuo CopilotSalesforceZoomInfoSalesloftLusha11x.aiLinkedIn
Source
https://www.amplemarket.com/customers/datastax
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Within 8 months, DataStax generated 150+ enterprise opportunities, won 16 deals, and produced $205K+ in ARR, while eliminating redundant tools and saving money across their international sales team.

What tools did this team use?

Amplemarket, Duo Copilot, Salesforce, ZoomInfo, Salesloft, Lusha, 11x.ai, LinkedIn.

What results were reported?

Enterprise opportunities generated: 150+; Deals won: 16; ARR generated: $205K+; Interested prospects: 1750+ (source-reported, not independently verified).

What failed first in this deployment?

DataStax's previous AI SDR tool, 11x.ai, failed to deliver the expected qualified opportunities and operated as a black box with no visibility or control, forcing the team into weekly calls to adjust messaging with li…

How is this sales outreach AI workflow structured?

Autopilot outreach trigger → AI buying signal capture → High-intent prospect targeting → AI sequence generation → Human approval of outreach → Salesforce pull and sequencing.

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