Sales outreach · Production

Replit uses Nooks to put 100% of their SDR team over quota

The problem

Replit's outbound sales team relied on manual cell-phone dialing and slow click-to-dial tools, with reps forced to manually de-duplicate contact lists and navigate complex data pipelines to find basic product usage data before each call block, while needing to proactively convert free-tier users into enterprise contracts to reach a $1 Billion ARR goal.

Workflow diagram · grounded in source
1
Product usage data fed in
trigger
“The reps simply feed their raw product usage data into Nooks.”
2
Contact enrichment and dial acceleration
ai_action
“By enriching contact data and accelerating dial volume, Nooks gets Replit's SDRs into the deep, problem-solving conversations they need to uncover a prospect's pain points”
3
Parallel dialing with local presence
ai_action
“dialing 3–5 simultaneously, with local area codes automatically prioritized so more people actually picked up”
4
Waterfall enrichment on bounce
ai_action
“When a number bounced, reps didn't stop to hunt for a new one. Nooks automatically surfaced a valid line through waterfall enrichment.”
5
AI Summaries logged to HubSpot
integration
“Nooks AI Summaries auto-populated full discovery notes into HubSpot within seconds of hanging up”
6
AI Roleplay coaching loop
feedback_loop
“Jacob evaluates candidates by dropping them directly into a Nooks AI Roleplay simulation. Candidates spar with the Nooks AI Coaching bots to practice their openers and live discovery.”
Reported outcome

Every SDR at Replit now exceeds quota; during a 3-day product-launch blitz the team booked 90 outbound meetings—double their previous best 5-day record of 46—and nearly 50% of those meetings came from Nooks-enriched data, while automated post-call logging eliminated manual data entry.

Reported metrics
SDR team quota attainment100%
Outbound meetings booked in 3-day blitz90
Previous best meetings in a 5-day week46
Blitz result vs prior 5-day recorddouble their prior 5-day record
Show all 11 reported metrics
SDR team quota attainment100%
outbound meetings booked in 3-day blitz90
previous best meetings in a 5-day week46
blitz result vs prior 5-day recorddouble their prior 5-day record
meetings from Nooks-enriched contact datanearly 50%
projected additional meetings per rep per month+60
new hire meetings booked on first dayfour meetings
power user daily meetings5 to 7 meetings per day
time to reach blitz goal vs expectationhalf the time they expected
Replit ARR growth (historical)$2M to $250M
Replit ARR target$1 Billion
Reported stack
NooksNooks AI SummariesNooks AI CoachingNooks Chrome extensionNooks Virtual SalesfloorNooks AI RoleplayHubSpot
Source
https://www.nooks.ai/customer-success/replit
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Every SDR at Replit now exceeds quota; during a 3-day product-launch blitz the team booked 90 outbound meetings—double their previous best 5-day record of 46—and nearly 50% of those meetings came from Nooks-enriched d…

What tools did this team use?

Nooks, Nooks AI Summaries, Nooks AI Coaching, Nooks Chrome extension, Nooks Virtual Salesfloor, Nooks AI Roleplay, HubSpot.

What results were reported?

SDR team quota attainment: 100%; Outbound meetings booked in 3-day blitz: 90; Previous best meetings in a 5-day week: 46; Blitz result vs prior 5-day record: double their prior 5-day record (source-reported, not independently verified).

How is this sales outreach AI workflow structured?

Product usage data fed in → Contact enrichment and dial acceleration → Parallel dialing with local presence → Waterfall enrichment on bounce → AI Summaries logged to HubSpot → AI Roleplay coaching loop.

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