Marketing ops · Production
Dr. Squatch achieves 400% SMS CTR increase with Maverick AI-generated personalized videos
The problem
Dr. Squatch wanted to add a more personalized touch to its high-volume email and SMS campaigns but faced the challenge of delivering that personalization at scale without compromising efficiency or reach.
Workflow diagram · grounded in source
1
Customer journey moment trigger
trigger
“embed personalized videos in emails and SMS sent during key moments of the customer journey, including abandoned cart recoveries, post-purchase thank yous, welcome and winbacks”
2
AI video personalization
ai_action
“Maverick, which enabled Dr. Squatch to personalize their email and SMS campaigns at scale using AI-generated videos”
3
Klaviyo email embed
integration
“The integration of Maverick's smart links made it seamless to embed the videos in their Klaviyo email templates and send them straight from their Klaviyo flows”
4
Postscript SMS delivery
integration
“the Postscript SMS integration facilitated sending personalized videos through SMS”
Reported outcome
Using Maverick's AI-generated personalized videos, Dr.
Squatch achieved a 400% increase in post-purchase SMS CTR, a 300% increase in post-purchase email CTR, an 82% video completion rate, and a 26% post-purchase reply rate.
Reported metrics
post purchase SMS CTR400%
post purchase Email CTR300%
Video completion rate82%
Post purchase reply rate26%
Show all 5 reported metrics
post purchase SMS CTR400%
post purchase Email CTR300%
video completion rate82%
post purchase reply rate26%
engagement and customer satisfaction impactsignificant impact on engagement and customer satisfaction
Reported stack
MaverickKlaviyoPostscript
Source
https://www.trymaverick.com/case-studies/transcending-traditional-cx-dr-squatch-achieves-big-engagement-boost-using-ai-generated-personalized-videos
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
Using Maverick's AI-generated personalized videos, Dr.
What tools did this team use?
Maverick, Klaviyo, Postscript.
What results were reported?
post purchase SMS CTR: 400%; post purchase Email CTR: 300%; Video completion rate: 82%; Post purchase reply rate: 26% (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Customer journey moment trigger → AI video personalization → Klaviyo email embed → Postscript SMS delivery.