Marketing ops · Production

2X scales B2B content production with Jasper, achieving 50% faster SEO blogs and 40% faster whitepapers

The problem

As 2X grew from 5 to 600 employees over six years, content demand skyrocketed and the content team struggled to keep pace across email campaigns, whitepapers, SEO blogs, ad copy, and ebooks. Niche industries required specific, consistent messaging that was difficult to maintain at scale in a cost-conscious way.

Workflow diagram · grounded in source
1
Content demand triggers request
trigger
“The content team is responsible for various content needs including email campaigns, whitepapers, SEO blogs, ad copy, and pillar ebooks”
2
Jasper supports ideation and writing
ai_action
“From ideation to the actual writing process and editing, Jasper seamlessly integrated into their workflows, providing a personalized experience”
3
Remix template repurposes content
ai_action
“the Remix template proved to aid as a thought partner at 2X, enabling the team to easily repurpose content and discover fresh perspectives”
4
Brand Voice enforces consistency
validation
“Jasper's Brand Voice feature ensures that the content produced aligns perfectly with each client's brand identity”
5
Custom templates structure writing
ai_action
“2X used custom templates that they purpose-built for their content needs as well as general templates already available in Jasper”
6
Faster content deliverable produced
output
“SEO blogs were generated 50% faster, allowing the team to consistently produce content while maintaining quality. Additionally, whitepaper writing witnessed a 40% reduction in time”
Reported outcome

Jasper enabled 2X's 55-person content team to generate SEO blogs 50% faster and reduce whitepaper writing time by 40%, while Brand Voice and custom templates maintained brand consistency across all client content.

Reported metrics
SEO blog creation time50% faster
Whitepaper writing time40% reduction in time
Content creation time savedsaved in content creation time with Jasper
Reported stack
JasperJasper Brand VoiceJasper APIJasper Academy
Source
https://www.jasper.ai/case-studies/2x
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Jasper enabled 2X's 55-person content team to generate SEO blogs 50% faster and reduce whitepaper writing time by 40%, while Brand Voice and custom templates maintained brand consistency across all client content.

What tools did this team use?

Jasper, Jasper Brand Voice, Jasper API, Jasper Academy.

What results were reported?

SEO blog creation time: 50% faster; Whitepaper writing time: 40% reduction in time; Content creation time saved: saved in content creation time with Jasper (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Content demand triggers request → Jasper supports ideation and writing → Remix template repurposes content → Brand Voice enforces consistency → Custom templates structure writing → Faster content deliverable produced.

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