Marketing ops · Production
Fox brings Colin Cowherd AI agent to the FOX Sports app
The problem
Sports media consumption was passive, with no way for fans to interactively engage in real-time with recognizable sports personalities on demand inside the FOX Sports app.
Workflow diagram · grounded in source
1
Fan initiates voice question
trigger
“users can speak with Colin's digital persona, ask questions about current sports headlines, and get real-time commentary on-demand”
2
Daily content refresh
integration
“The system pulls daily updates to keep commentary fresh and relevant”
3
Curated knowledge base retrieval
ai_action
“The agent pulls from a curated knowledge base to ensure commentary stays aligned with FOX Sports' editorial standards”
4
Voice clone delivers response
output
“Colin responds to trending topics, contextual questions, and follow-ups in natural language”
Reported outcome
FOX Sports launched an AI version of Colin Cowherd inside their app, enabling fans to have direct voice conversations on sports topics while preserving the authenticity of Colin's voice and staying on-brand at scale.
Reported metrics
Deployment speedmove quickly
On-brand delivery at scalebuild fast and stay on-brand at scale
Reported stack
ElevenLabsElevenAgentsVoice Cloning
Frequently asked questions
What did this team achieve with this AI workflow?
FOX Sports launched an AI version of Colin Cowherd inside their app, enabling fans to have direct voice conversations on sports topics while preserving the authenticity of Colin's voice and staying on-brand at scale.
What tools did this team use?
ElevenLabs, ElevenAgents, Voice Cloning.
What results were reported?
Deployment speed: move quickly; On-brand delivery at scale: build fast and stay on-brand at scale (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Fan initiates voice question → Daily content refresh → Curated knowledge base retrieval → Voice clone delivers response.