Marketing ops · Production

Gartner Report Identifies AI-Generated Marketing Content as a Top GenAI Use Case; Persado Motivation AI Drives $1.8B in Incremental Revenue for Top 30 Customers

The problem

Enterprise brands find it difficult to execute personalization at scale given the need to manage more and more marketing segments and digital channels, making AI-generated content a critical but hard-to-achieve requirement.

Workflow diagram · grounded in source
1
Build personalized ad content at scale
ai_action
“enterprises are leveraging GenAI technologies to build personalized ad content at scale”
2
Analyze ad channel performance
ai_action
“analyzing the performance metrics of ad channels such as Facebook, YouTube, TikTok, Reddit, and Pinterest, that adopters are able to customize ads that perform best for the audiences across these channels”
3
Customize content by audience demographics
ai_action
“Organizations are also able to customize marketing content based on other audience demographics such as geography, age, profession, etc.”
4
Identify effective language for conversions
ai_action
“Persado Motivation AI, a specialized class of enterprise Generative AI, is trained not just to produce language at scale but also to identify the most effective language for driving the most conversions for each digital marketing campaign”
5
Automate creative workflow output
output
“platforms allow creative teams to automate the creative workflow, achieve greater efficiency, and reduce creative budgets”
Reported outcome

Organizations using GenAI for marketing personalization achieve higher prospect engagement, increased click-through rates, and lower customer acquisition costs; Persado's top 30 customers have earned over $1.8B in incremental revenue.

Reported metrics
Incremental revenue for top 30 customersover $1.8B
outbound marketing messages personalized by GenAI (projected 2025)30%
outbound marketing messages personalized by GenAI (2022 baseline)less than 2%
Consumers becoming repeat buyers after personalized experience56%
Show all 7 reported metrics
incremental revenue for top 30 customersover $1.8B
outbound marketing messages personalized by GenAI (projected 2025)30%
outbound marketing messages personalized by GenAI (2022 baseline)less than 2%
consumers becoming repeat buyers after personalized experience56%
year-over-year increase in repeat buyers from personalization7%
business leaders increasing personalization investment69%
Persado performance data historymore than 10 years of performance data
Reported stack
Persado Motivation AI
Source
https://www.persado.com/articles/gartner-report-identifies-ai-generated-marketing-content-as-a-top-use-case-for-generative-ai
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Organizations using GenAI for marketing personalization achieve higher prospect engagement, increased click-through rates, and lower customer acquisition costs; Persado's top 30 customers have earned over $1.8B in inc…

What tools did this team use?

Persado Motivation AI.

What results were reported?

Incremental revenue for top 30 customers: over $1.8B; outbound marketing messages personalized by GenAI (projected 2025): 30%; outbound marketing messages personalized by GenAI (2022 baseline): less than 2%; Consumers becoming repeat buyers after personalized experience: 56% (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Build personalized ad content at scale → Analyze ad channel performance → Customize content by audience demographics → Identify effective language for conversions → Automate creative workflow output.

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