Marketing ops · Production

Genesis builds enterprise ABM program with a two-person team using Mutiny

The problem

Genesis's two-person marketing team needed to execute enterprise-grade ABM but had no design, dev, or ops support. Building a single personalized landing page took more than a week, making it impossible to respond to time-sensitive sales moments at scale.

Workflow diagram · grounded in source

Sales signal triggers asset need

trigger

“When a salesperson texted Kevin saying they'd just had a great dinner with a prospect and needed something to send immediately, there was no time to submit a design ticket.”

Pull CRM data and transcripts

integration

“Kevin pulled the transcript from Salesforce and fed it directly into Mutiny with context about the prospect's needs.”

Mutiny generates personalized asset

ai_action

“He fed Mutiny the context it needed (campaign briefs, call transcripts, CRM data, research) and prompted Mutiny to do the heavy lifting. He built a template library so that future assets started from proven frameworks rather than blank p…”

Asset delivered to sales

output

“Each link was sent to the assigned salesperson to include in their follow-up after the packages arrived.”

Closed-loop performance feedback

feedback_loop

“every piece of data (CRM fields, call transcripts, intent signals, campaign performance) fed back into the system and could be turned into action”

Reported outcome

Kevin achieved a 3x increase in outbound meeting booking rate, an 80% reduction in asset creation time, and created 20+ personalized landing pages in a single day.
The direct mail campaign converted 10% of cold accounts to meetings, versus an industry benchmark of less than 3–5%.

Reported metrics

Outbound meeting booking rate3x increase

Asset creation time reduction80%

1:1 ABM pages created per day20+

Cold accounts converted to meeting10%

Show all 6 reported metrics

outbound meeting booking rate3x increase

asset creation time reduction80%

1:1 ABM pages created per day20+

cold accounts converted to meeting10%

industry benchmark cold direct mail conversionless than 3–5%

time to build single personalized page before Mutinymore than a week

Reported stack

MutinySalesforce

Source

https://www.mutinyhq.com/case-studies/how-genesis-built-an-enterprise-abm-program-with-a-team-of-two

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Kevin achieved a 3x increase in outbound meeting booking rate, an 80% reduction in asset creation time, and created 20+ personalized landing pages in a single day.

What tools did this team use?

Mutiny, Salesforce.

What results were reported?

Outbound meeting booking rate: 3x increase; Asset creation time reduction: 80%; 1:1 ABM pages created per day: 20+; Cold accounts converted to meeting: 10% (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Sales signal triggers asset need → Pull CRM data and transcripts → Mutiny generates personalized asset → Asset delivered to sales → Closed-loop performance feedback.

Kevin achieved a 3x increase in outbound meeting booking rate, an 80% reduction in asset creation time, and created 20+ personalized landing pages in a single day.The direct mail campaign converted 10% of cold accounts to meetings, versus an industry benchmark of less than 3–5%.