Marketing ops · Production

iHeartMedia and Jasper deliver AI-powered Cardiac Cowboys podcast campaign in hours instead of weeks

The problem

To launch Cardiac Cowboys—a uniquely challenging scripted series blending historical drama, medical innovation, and character-driven storytelling—iHeartMedia needed a creative identity and multi-channel campaign targeting a wide spectrum of listener segments. Creating these assets manually would have required weeks of coordination across producers, strategists, designers, and marketers.

Workflow diagram · grounded in source
1
Collaborative brainstorming session
trigger
“iHeartMedia, OSO Studios, and Jasper convened for a full-day collaborative build and brainstorming session—bringing together creative producers, AI specialists, strategists and marketing leaders”
2
Brief-to-campaign bill generation
ai_action
“By loading the Cardiac Cowboys creative brief into Jasper, the team instantly generated a full campaign bill of materials—from messaging and taglines to social cadences, audio scripts and promotional concepts”
3
Automated on-brand asset production
output
“iHeartMedia produced high-quality, consistent campaign materials across every channel—including broadcast spots, podcast promos, social series and experiential concepts”
4
Audience persona surfacing
ai_action
“Jasper quickly surfaced audience personas and identified tailored angles for reaching listeners by interest - true crime, historical fiction, medical innovation, or Chris Pine”
5
Rapid creative iteration
human_review
“iHeartMedia's writers, producers and marketers asked Jasper for variations, expansions and alternative creative directions—reducing review cycles and unlocking fresh ideas at scale”
Reported outcome

Using Jasper, iHeartMedia produced one of its most efficient and successful podcast campaign launches ever—developing the full campaign plan in a single day and producing assets in hours rather than weeks, resulting in the year's most successful binge-drop podcast launch.

Reported metrics
Multi-platform campaign development timevs. weeks for development of a multi-platform campaign
Asset production timeWhat once required weeks to create only took hours
Campaign plan development timesingle day
Content personalization scaleScaled content personalization across diverse audience segments
Show all 5 reported metrics
multi-platform campaign development timevs. weeks for development of a multi-platform campaign
asset production timeWhat once required weeks to create only took hours
campaign plan development timesingle day
content personalization scaleScaled content personalization across diverse audience segments
podcast launch successyear's most successful binge-drop podcast launch
Reported stack
Jasper
Source
https://www.jasper.ai/case-studies/iheartmedia
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Using Jasper, iHeartMedia produced one of its most efficient and successful podcast campaign launches ever—developing the full campaign plan in a single day and producing assets in hours rather than weeks, resulting i…

What tools did this team use?

Jasper.

What results were reported?

Multi-platform campaign development time: vs. weeks for development of a multi-platform campaign; Asset production time: What once required weeks to create only took hours; Campaign plan development time: single day; Content personalization scale: Scaled content personalization across diverse audience segments (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Collaborative brainstorming session → Brief-to-campaign bill generation → Automated on-brand asset production → Audience persona surfacing → Rapid creative iteration.

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