Recruiting ·
Informatica grows career site traffic 82% with Phenom People's TRM platform
The problem
Informatica had no visibility into the thousands of anonymous candidates visiting its career site each month, could not identify which sources and channels brought the highest-quality visitors, and was losing top candidates to competitors before they could be engaged.
Workflow diagram · grounded in source
1
Anonymous candidates visit site
trigger
“thousands of possible candidates visiting their career site each month”
2
Identify passive anonymous visitors
integration
“identifying the passive candidates visiting Informatica's site that previously were anonymous”
3
Source tracking analytics
output
“source tracking analytics that allowed the company to identify the job boards and social sources delivering the highest-quality talent”
4
Candidate begins application
output
“two out of every three career site visitors at least began an application”
Reported outcome
In the first six months with Phenom People, Informatica's career site traffic rose 82% and two out of every three career site visitors began an application, strengthening the talent pool.
Reported metrics
Career site traffic82%
Career site visitors beginning applicationtwo out of every three
Reported stack
Phenom People
Source
https://www.phenom.com/blog/case-study-informaticas-talent-relationship-marketing-success-story
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
In the first six months with Phenom People, Informatica's career site traffic rose 82% and two out of every three career site visitors began an application, strengthening the talent pool.
What tools did this team use?
Phenom People.
What results were reported?
Career site traffic: 82%; Career site visitors beginning application: two out of every three (source-reported, not independently verified).
How is this recruiting AI workflow structured?
Anonymous candidates visit site → Identify passive anonymous visitors → Source tracking analytics → Candidate begins application.