Khoros uses 6sense intent data and Bound360 behavioral data to deliver personalized web experiences, shortening sales cycles by 42%
Khoros wanted to deliver deeper website personalization aligned to individual buyers' needs, but its two-person marketing team lacked the resources to create and manage customized content experiences at scale.
Within six months, Khoros delivered personalization to 22% of all visitors, achieved a more than 4x increase in demo request conversion rate and nearly 2x pages per session for engaged visitors, shortened sales cycles by 42%, and increased average deal size by 16%.
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Frequently asked questions
What did this team achieve with this AI workflow?
Within six months, Khoros delivered personalization to 22% of all visitors, achieved a more than 4x increase in demo request conversion rate and nearly 2x pages per session for engaged visitors, shortened sales cycles…
What tools did this team use?
6sense, Bound360, Salesforce.
What results were reported?
Sales cycle length: 42%; Average deal size: 16%; Visitors receiving personalization: 22%; Demo request conversion rate: More than 4x increase (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Audience segment definition → Intent and behavioral data synthesis → Customized campaign build and delivery → Personalized page and module output.