Marketing ops · Production

Klaviyo omnichannel retail guide: unifying in-store and online customer data with AI

The problem

Retail brands rely on a patchwork of disconnected tools for email, SMS, WhatsApp, POS systems, and loyalty programs that were never designed to work together, forcing teams to manually transfer data between systems and preventing consistent cross-channel customer experiences.

Workflow diagram · grounded in source
1
Unify in-store and online data
integration
“The foundation of an omnichannel approach in retail is unifying each customer's online and in-store data into a single profile.”
2
AI segmentation and channel prediction
ai_action
“From generative AI for email subject lines and text message copy to predictive analytics around customer churn risk and lifetime value, it can tell you which channel to use and when”
3
Personalized cross-channel outreach
output
“triggering follow-up emails after in-store purchases to personalizing online recommendations based on brick-and-mortar shopping history”
Reported outcome

Marine Layer saw a 40.4% year-over-year increase in Klaviyo-attributed revenue after consolidating marketing into Klaviyo.
CABAIA gained the ability to exclude customers with open support tickets from promotional marketing messages. Culture Kings uses Klaviyo AI for segmentation, AI-generated subject lines, and dynamic product feeds.

Reported metrics
Klaviyo-attributed revenue YoY (Marine Layer)40.4%
Global consumers shopping across 3-4 channels77%
Consumers expecting personalized experiences in 202574%
consumers preferring AI to remember past purchases over in-person explanation62%
Show all 7 reported metrics
Klaviyo-attributed revenue YoY (Marine Layer)40.4%
global consumers shopping across 3-4 channels77%
consumers expecting personalized experiences in 202574%
consumers preferring AI to remember past purchases over in-person explanation62%
B2C organizations with 6-15 tools in marketing stack60%
consumers wanting connected brand messages across channels39%
customers stopping purchases after one negative experience1 in 5 customers will stop buying from a brand after one negative experience
Reported stack
KlaviyoKlaviyo AIWhatsAppShopify POSSquare Online
Source
https://www.klaviyo.com/solutions/omnichannel/retail
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Marine Layer saw a 40.4% year-over-year increase in Klaviyo-attributed revenue after consolidating marketing into Klaviyo.

What tools did this team use?

Klaviyo, Klaviyo AI, WhatsApp, Shopify POS, Square Online.

What results were reported?

Klaviyo-attributed revenue YoY (Marine Layer): 40.4%; Global consumers shopping across 3-4 channels: 77%; Consumers expecting personalized experiences in 2025: 74%; consumers preferring AI to remember past purchases over in-person explanation: 62% (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Unify in-store and online data → AI segmentation and channel prediction → Personalized cross-channel outreach.

Related marketing ops cases