Marketing ops · Production

Krikey AI recovers 20% mobile traffic and achieves 23x site traffic surge by building on Canva Apps SDK

The problem

Krikey AI's users had to manually download animations from krikey.ai and re-upload them into Canva for social media assets, and the startup had lost all mobile traffic by deciding not to build native iOS and Android apps due to time and resource constraints.

Workflow diagram · grounded in source
1
User selects animation parameters
trigger
“it allows you to choose a language, accent, voice, and animation from some of Krikey's most popular avatars on krikey.ai”
2
Generative AI creates 3D animation
ai_action
“How a Gen AI Startup solved its product gaps with the Canva Apps SDK”
3
Animation available in Canva design
output
“get their animations they needed for the assets into Canva instead of having to download them and then re-upload into Canva”
4
Marketplace discovery and subscription conversion
output
“There was a meaningful funnel of new users discovering their product through their app on Canva who were converting to users of their full product and buying subscriptions”
Reported outcome

Building on the Canva Apps SDK in 12 weeks recouped about 20% of lost mobile traffic, drove a 23x single-day traffic spike when featured on Canva's Marketplace, and a free-tier expansion alone doubled app traffic.

Reported metrics
Mobile traffic recoupedabout 20%
Site traffic increase in one day23x
App traffic from free tier expansiondoubled
Time to build vs native mobile development12 weeks
Reported stack
Canva Apps SDKCanva
Source
https://www.canva.dev/blog/developers/gen-ai-startup-solved-product-gaps-with-apps-sdk/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Building on the Canva Apps SDK in 12 weeks recouped about 20% of lost mobile traffic, drove a 23x single-day traffic spike when featured on Canva's Marketplace, and a free-tier expansion alone doubled app traffic.

What tools did this team use?

Canva Apps SDK, Canva.

What results were reported?

Mobile traffic recouped: about 20%; Site traffic increase in one day: 23x; App traffic from free tier expansion: doubled; Time to build vs native mobile development: 12 weeks (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

User selects animation parameters → Generative AI creates 3D animation → Animation available in Canva design → Marketplace discovery and subscription conversion.

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