Marketing ops · Production

MEDiSTRAVA achieves 80% efficiency gains using Synthesia AI videos in 50+ languages for medical communications

The problem

MEDiSTRAVA's clients relied on text-heavy slide decks and costly expert-led videos that were difficult to update quickly and hard to localize for regional audiences, while strict regulatory requirements and time constraints made scaling video production impractical.

Workflow diagram · grounded in source
1
Upload pre-existing material
trigger
“Uploading pre-existing material turns into a video draft in just minutes”
2
AI video draft creation
ai_action
“Synthesia's AI video assistant removes much of the friction from the video creation process. Uploading pre-existing material turns into a video draft in just minutes”
3
Multi-language translation
ai_action
“content can now be translated into over 50 languages with just one click”
4
Compliance versioning
validation
“Video versioning allows quick adjustments to content, tracks changes over time, and maintains regulatory compliance without reshoots”
5
Multi-channel video deployment
output
“Training videos: Educational videos for healthcare professionals, available in multiple languages. Conference booth videos: Leveraging Avatar-led video in their customers' medical booths for interactive iPad experiences and more.”
Reported outcome

MEDiSTRAVA achieved an 80% faster workflow, translated content into over 50 languages with one click, and cut project timelines in half, enabling faster global delivery of medical communications.

Reported metrics
Workflow speed80% faster
Languages supported50+
Project timelinescut our timelines in half
Reported stack
SynthesiaAI video assistant
Source
https://www.synthesia.io/case-studies/medistrava
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

MEDiSTRAVA achieved an 80% faster workflow, translated content into over 50 languages with one click, and cut project timelines in half, enabling faster global delivery of medical communications.

What tools did this team use?

Synthesia, AI video assistant.

What results were reported?

Workflow speed: 80% faster; Languages supported: 50+; Project timelines: cut our timelines in half (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Upload pre-existing material → AI video draft creation → Multi-language translation → Compliance versioning → Multi-channel video deployment.

Related marketing ops cases