Marketing ops · Production

MERGE proves generative AI frees up time for strategic thinking with Jasper

The problem

MERGE employees spent significant time on repetitive tasks such as research, content creation, and responding to RFPs, limiting their focus on high-impact strategic and creative work in a rapidly changing marketing landscape.

Workflow diagram · grounded in source
1
Pilot program launch
trigger
“The journey started with the launch of a pilot program involving initial testers from the writing, studio, and strategy teams.”
2
AI-assisted content and research
ai_action
“The team saw a significant decrease in time spent on tasks like research, content creation, and responding to RFPs (Requests for Proposals) with Jasper's Brand Voice and Google Search integration.”
3
Best practices shared via Slack
output
“employees regularly share best practices in a group Slack channel as AI evolves daily”
4
AI Council bi-weekly governance
feedback_loop
“The AI Council meets bi-weekly to record new use cases, propose innovative ideas, and discuss the strengths and limitations of AI systems, encompassing emerging trends in AI evolution.”
Reported outcome

MERGE proved that AI frees up time for strategic thinking and creative ideation, with employees empowered with more time back in their day and hours saved per week per team member.

Reported metrics
Time reinvested in research and ideationmore time reinvested in research & ideation
Hours saved per week per team memberhours saved per week per team member
time spent on research, content creation, and RFPssignificant decrease
Employee time in daymore time back in their day
Reported stack
JasperSlackGoogle Search
Source
https://www.jasper.ai/case-studies/merge
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

MERGE proved that AI frees up time for strategic thinking and creative ideation, with employees empowered with more time back in their day and hours saved per week per team member.

What tools did this team use?

Jasper, Slack, Google Search.

What results were reported?

Time reinvested in research and ideation: more time reinvested in research & ideation; Hours saved per week per team member: hours saved per week per team member; time spent on research, content creation, and RFPs: significant decrease; Employee time in day: more time back in their day (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Pilot program launch → AI-assisted content and research → Best practices shared via Slack → AI Council bi-weekly governance.

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