Marketing ops · Production

Merge's solo content leader outranks 10x larger competitors using AirOps AI workflows

The problem

Merge's single content owner covered content, SEO, AEO, PR, social, and case studies in a crowded integration market. Mechanical SEO work—internal linking research, FAQ building, and article refresh prioritization—consumed his calendar and left no capacity for strategic or higher-output content formats.

Workflow diagram · grounded in source
1
Natural-language workflow creation
trigger
“The real unlock was Copilot: the ability to build workflows by describing what you want and letting AI build it.”
2
GSC refresh prioritization
ai_action
“The workflow sets impression and position thresholds, deprioritizes certain topics, and surfaces 5-10 articles that are "on the precipice of being at the very top of search," with explanations of why each one was flagged.”
3
Topical internal linking
ai_action
“His workflow finds those connections automatically and recommends links with context.”
4
FAQ gap analysis and drafting
ai_action
“the workflow analyzes top-ranking pages, identifies questions they answer that Merge doesn't, and surfaces prioritized recommendations. AirOps even drafts initial answers using the Brand Kit context.”
5
Human edit for nuance
human_review
“Jon still edits them for nuance, but the starting point saves significant time.”
6
Systematic page publishing
output
“enabling systematic optimization across hundreds of pages”
Reported outcome

AirOps Copilot workflows cut page optimization from 30–40 minutes to 5–10 minutes, save 10+ hours per week, lifted Merge to #1–2 LLM visibility across 300 tracked prompts against competitors with 10x more employees, and enabled weekly case study production, up from monthly.

Reported metrics
Page optimization timeFrom 30-40 minutes down to 5-10 minutes per page
Page optimization speed improvement3-4x faster
LLM visibility ranking#1-2 LLM visibility ranking
tracked prompts for LLM visibility300
Show all 8 reported metrics
page optimization timeFrom 30-40 minutes down to 5-10 minutes per page
page optimization speed improvement3-4x faster
LLM visibility ranking#1-2 LLM visibility ranking
tracked prompts for LLM visibility300
competitor employee size advantage10x
case study production cadenceWeekly case study production: Up from monthly
hours saved per week10+ hours
FAQ page time savingssignificant time
Reported stack
AirOpsCopilotBrand KitSearch Console
Source
https://www.airops.com/blog/merge-customer-story
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

AirOps Copilot workflows cut page optimization from 30–40 minutes to 5–10 minutes, save 10+ hours per week, lifted Merge to #1–2 LLM visibility across 300 tracked prompts against competitors with 10x more employees, a…

What tools did this team use?

AirOps, Copilot, Brand Kit, Search Console.

What results were reported?

Page optimization time: From 30-40 minutes down to 5-10 minutes per page; Page optimization speed improvement: 3-4x faster; LLM visibility ranking: #1-2 LLM visibility ranking; tracked prompts for LLM visibility: 300 (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Natural-language workflow creation → GSC refresh prioritization → Topical internal linking → FAQ gap analysis and drafting → Human edit for nuance → Systematic page publishing.

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