Marketing ops · Production

A Million Ads scales dynamic audio campaigns to 2,800 markets with Wondercraft

The problem

A Million Ads needed to produce thousands of location-specific audio variations for data-driven campaigns, but traditional VO workflows — booking talent, recording multiple takes, and manually stitching — were too slow and resource-intensive to scale.

Workflow diagram · grounded in source
1
Creative brief received
trigger
“Responding quickly to creative briefs or campaign updates was a constant challenge”
2
AI voice line generation
ai_action
“AMA used Wondercraft to produce 2,800 location-specific lines — without needing to record a single one manually”
3
Director Mode refinement
ai_action
“Tools like Director Mode help refine tone, delivery, and timing without a studio”
4
Client demo delivered
output
“they now go from brief to fully-voiced client demos in under 24 hours, with multiple voice options, music beds, and production polish included”
Reported outcome

Since integrating Wondercraft, AMA reduced demo production time by 50%, generated 2,800 voice lines for a single campaign, and achieved under 24-hour turnaround on most pitch audio, significantly increasing their creative agility.

Reported metrics
Demo production time50%
Voice lines generated for single campaign2,800
Pitch audio turnaround<24hr
Campaign turnaround timehalf the usual time
Reported stack
WondercraftDirector Mode
Source
https://www.wondercraft.ai/case-studies/how-ama-scaled-dynamic-audio-campaigns-to-2-800-markets
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Since integrating Wondercraft, AMA reduced demo production time by 50%, generated 2,800 voice lines for a single campaign, and achieved under 24-hour turnaround on most pitch audio, significantly increasing their crea…

What tools did this team use?

Wondercraft, Director Mode.

What results were reported?

Demo production time: 50%; Voice lines generated for single campaign: 2,800; Pitch audio turnaround: <24hr; Campaign turnaround time: half the usual time (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Creative brief received → AI voice line generation → Director Mode refinement → Client demo delivered.