Recruiting ·
Mitchell Martin increased career site traffic by 156% and conversions to over 90% with Phenom People TRM Platform
The problem
Mitchell Martin was experiencing applicant drop-off on their career site and needed to improve the candidate experience without replacing their existing ATS, erecruit, as driving more applicants is paramount for their staffing business.
Workflow diagram · grounded in source
1
Applicant drop-off identified
trigger
“They were encountering applicant drop off and knew their candidate experience was at fault”
2
TRM Platform deployed on ATS
integration
“Mitchell Martin didn't want to switch out their Applicant Tracking System (ATS), erecruit, so they required a solution that would improve the candidate experience and sit on top of erecruit”
3
Enhanced career site experience
output
“provide a phenomenal candidate experience throughout the career site journey while also seamlessly integrating with erecruit”
4
New apply experience routes to ATS
integration
“Phenom People implemented a new apply experience that replaced the experience provided by erecruit and simply passed the application to erecruit”
Reported outcome
In the first year after deploying the Phenom People Platform, Mitchell Martin saw career site traffic increase 156% and the enhanced application process drove conversions to over 90%.
Reported metrics
Career site traffic increase156%
Application conversion rateover 90%
Reported stack
erecruit
Source
https://www.phenom.com/blog/case-study-how-mitchell-martin-increased-traffic-by-156-and-conversions-to-over-90
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
In the first year after deploying the Phenom People Platform, Mitchell Martin saw career site traffic increase 156% and the enhanced application process drove conversions to over 90%.
What tools did this team use?
erecruit.
What results were reported?
Career site traffic increase: 156%; Application conversion rate: over 90% (source-reported, not independently verified).
How is this recruiting AI workflow structured?
Applicant drop-off identified → TRM Platform deployed on ATS → Enhanced career site experience → New apply experience routes to ATS.