Marketing ops · Production

Murf AI reduces Nestlé voiceover creation time by 30% with Canva-integrated AI voice production

The problem

Nestlé's voiceover production required multiple separate tools, creating handoffs between design and audio that slowed content delivery and limited the team's ability to respond quickly to urgent communication needs.

Workflow diagram · grounded in source

Urgent communication need

trigger

“enabling them to respond instantly to urgent communication needs while maintaining complete control over project timelines and output”

AI voice generation

ai_action

“Murf's natural, adaptable voices and extensive language options allow engagement with a diverse global workforce through professional, localized content tailored to regional dialects and cultures”

Canva-integrated production

integration

“Through its integration with Canva, Murf enabled a cohesive, end-to-end production workflow. By unifying voiceover and design in a single environment, Nestle reduced handoffs and accelerated content readiness”

Localized content delivered

output

“professional, localized content tailored to regional dialects and cultures”

Reported outcome

Nestlé achieved a 30% reduction in voiceover creation time, unified voiceover and design in a single environment through Canva integration to eliminate handoffs, and brought all voiceover production in-house with localized content capability for a diverse global workforce.

Reported metrics

Voiceover creation time30%

Hours unlocked across content projectsunlocked valuable hours

Production workflow handoffsreduced handoffs

Content readinessaccelerated content readiness

Reported stack

Murf AICanva

Source

https://murf.ai/case-studies/nestle

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Nestlé achieved a 30% reduction in voiceover creation time, unified voiceover and design in a single environment through Canva integration to eliminate handoffs, and brought all voiceover production in-house with loca…

What tools did this team use?

Murf AI, Canva.

What results were reported?

Voiceover creation time: 30%; Hours unlocked across content projects: unlocked valuable hours; Production workflow handoffs: reduced handoffs; Content readiness: accelerated content readiness (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Urgent communication need → AI voice generation → Canva-integrated production → Localized content delivered.