Marketing ops · Production

Nashville PBS saves time and raises over $100,000 with Dropbox Dash AI

The problem

Nashville PBS transitioned to digital production but lacked centralized cloud storage. Staff relied on on-premise servers and physically drove to the station to transfer files. When teams independently adopted various cloud solutions, there was no standard or oversight, causing footage to be lost.

First attempt

Staff independently adopted multiple disparate cloud solutions to share files, but without a single standard or oversight, footage was lost and editors had no visibility into missing assets.

Workflow diagram · grounded in source
1
Birthday campaign launch
trigger
“Burkeen's team collected personal stories from the community about what Nashville PBS means to them”
2
Airtable–Dropbox submission system
integration
“created an upload system between Airtable and Dropbox to house the submissions”
3
Dash context-aware search
ai_action
“Getting into Dash, refining his search by file type, and seeing the responsive prompts changed his mind about the solution. What most impressed Burkeen was how quickly and deeply Dash understood the context of what he was asking, and the…”
4
AI writes video descriptions
ai_action
“I used Dropbox's transcript feature and Dash to help write video descriptions. I was able to add 20 new videos in just three hours instead of it taking a week”
5
AI writes metadata and captions
ai_action
“he uses Dash's AI to write metadata and social captions from video transcripts”
6
Campaign published and fundraised
output
“Then, they aired these stories on the network for Nashville PBS's 63 birthday celebration week and online through the PBS app, YouTube, and other social media channels. Whether describing current PBS KIDS programming or vintage shows, th…”
Reported outcome

Twenty-five of 33 employees use Dropbox tools.
Using Dash, the team added 20 new videos in three hours instead of a week, and the birthday campaign raised more than $100,000.

Reported metrics
Video descriptions turnaround20 new videos in just three hours instead of it taking a week
Birthday campaign fundraisingmore than $100,000
employees using Dropbox tools25 of 33
Time savings on content creationsaves us so much time
Reported stack
DropboxDropbox DashDropbox ReplayTransferAirtable
Source
https://www.dropbox.com/customers/nashville-pbs
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Twenty-five of 33 employees use Dropbox tools.

What tools did this team use?

Dropbox, Dropbox Dash, Dropbox Replay, Transfer, Airtable.

What results were reported?

Video descriptions turnaround: 20 new videos in just three hours instead of it taking a week; Birthday campaign fundraising: more than $100,000; employees using Dropbox tools: 25 of 33; Time savings on content creation: saves us so much time (source-reported, not independently verified).

What failed first in this deployment?

Staff independently adopted multiple disparate cloud solutions to share files, but without a single standard or oversight, footage was lost and editors had no visibility into missing assets.

How is this marketing ops AI workflow structured?

Birthday campaign launch → Airtable–Dropbox submission system → Dash context-aware search → AI writes video descriptions → AI writes metadata and captions → Campaign published and fundraised.

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