Recruiting · Production

North Highland achieves 60% increase in career site traffic with Phenom

The problem

North Highland's basic career site had stale content, outdated integrations, and a burdensome registration and apply process that deterred candidates. The talent acquisition team had no tools to engage 98,000 interested prospects and lacked analytics to optimize sourcing strategies.

Workflow diagram · grounded in source

Candidate visits career site

trigger

“Their new hyper-personalized Phenom Career Site is bringing tailored job recommendations to candidates”

Tailored job recommendations

ai_action

“bringing tailored job recommendations to candidates instead of tasking them to find the right fit”

ATS integration syncs applicants

integration

“North Highland's recruiters have been able to keep up, thanks to the seamless integration with their Bullhorn ATS”

CRM captures candidate data

integration

“Before Phenom, North Highland couldn't capture candidate data. With Phenom, we not only capture that data — we can manage it to engage and convert best-fit talent.”

Email campaigns nurture candidates

output

“Convert candidates with email campaigns”

Analytics monitor talent strategy

feedback_loop

“The ability to view these unique interactions enables team members to continuously monitor and adjust their talent strategy”

Reported outcome

After deploying Phenom, North Highland recorded a 60% increase in career site traffic, a 96% application completion rate, and 89% new job seeker traffic, while gaining full visibility into the candidate journey from career site to ATS.

Reported metrics

Career site traffic / job seekers60%

Application completion rate96%

New job seeker traffic89%

Reported stack

PhenomPhenom Career SitePhenom Talent AnalyticsPhenom CRMBullhorn

Source

https://www.phenom.com/resource/north-highland-case-study

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After deploying Phenom, North Highland recorded a 60% increase in career site traffic, a 96% application completion rate, and 89% new job seeker traffic, while gaining full visibility into the candidate journey from c…

What tools did this team use?

Phenom, Phenom Career Site, Phenom Talent Analytics, Phenom CRM, Bullhorn.

What results were reported?

Career site traffic / job seekers: 60%; Application completion rate: 96%; New job seeker traffic: 89% (source-reported, not independently verified).

How is this recruiting AI workflow structured?

Candidate visits career site → Tailored job recommendations → ATS integration syncs applicants → CRM captures candidate data → Email campaigns nurture candidates → Analytics monitor talent strategy.