Marketing ops · Production

Nosto UGC Monitoring: Visual AI automates content tagging and reduces curation time by 33%

The problem

Brands face high manual effort and cost to source, organize, and curate large volumes of user-generated content across social channels at scale.

Workflow diagram · grounded in source
1
Source UGC from social networks
trigger
“Source content from over 25 social networks including the likes of Instagram, TikTok, Facebook, YouTube, Pintrest, X (Twitter), and many more.”
2
Discover content by signal
integration
“Find content using hashtags, user profiles, keywords and more. Access advanced settings for filtering such as sentiment, language, and user, as well as scheduling options to fine-tune aggregation.”
3
Visual AI content tagging
ai_action
“Have our Visual AI detect specific objects, scenes, events, emotions, and more within your UGC, automatically applying relevant tags.”
4
Curate and filter content
validation
“Curate all your ingested content using filters, including refinement options like network, media, terms, date, language, location, sentiment, and more.”
5
Deploy UGC to campaigns
output
“Monitor and aggregate freely available user-generated content from more than 25 social networks to create high-impact, authentic marketing campaigns”
Reported outcome

Customers report a 33% decrease in time spent curating content and a 40% increase in online revenue for the Capella brand, with UGC campaigns reaching 2.8 billion people and the ability to scale without adding two full-time employees.

Reported metrics
Content curation time33%
UGC campaign reach2.8 billion people
UGC content generated per quarternearly 50,000 pieces
UGC visuals utilized across digital channelsaround 13,600
Show all 6 reported metrics
content curation time33%
UGC campaign reach2.8 billion people
UGC content generated per quarternearly 50,000 pieces
UGC visuals utilized across digital channelsaround 13,600
manual headcount equivalent avoidedtwo additional full-time employees
online revenue increase40 percent
Reported stack
NostoVisual AIInstagramTikTokFacebookYouTubePinterestX (Twitter)
Source
https://www.nosto.com/commerce-experience-platform/business-intelligence/ugc-monitoring
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Customers report a 33% decrease in time spent curating content and a 40% increase in online revenue for the Capella brand, with UGC campaigns reaching 2.8 billion people and the ability to scale without adding two ful…

What tools did this team use?

Nosto, Visual AI, Instagram, TikTok, Facebook, YouTube, Pinterest, X (Twitter).

What results were reported?

Content curation time: 33%; UGC campaign reach: 2.8 billion people; UGC content generated per quarter: nearly 50,000 pieces; UGC visuals utilized across digital channels: around 13,600 (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Source UGC from social networks → Discover content by signal → Visual AI content tagging → Curate and filter content → Deploy UGC to campaigns.

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