Marketing ops · Production
Nustrips increases Klaviyo email flow revenue by 19% with Maverick Optimizer
The problem
Nustrips was running numerous email flows but lacked the time and resources to A/B test every component or personalize emails at scale, leaving significant revenue uncaptured.
Workflow diagram · grounded in source
1
Email flow launched
trigger
“They were running numerous email flows to reach their audience”
2
AI generates and A/B tests variants
ai_action
“continuously and automatically generate and A/B test email subject lines and preview texts, in the background with no work required, ensuring that each email was tailored to maximize engagement and conversion. By implementing Optimizer, …”
3
Best-performing content identified
output
“quickly identify the best-performing content without the need for manual intervention”
Reported outcome
After implementing Maverick Optimizer, Nustrips achieved a 19% increase in Klaviyo email flow revenue and a 61% incremental conversion lift for optimized emails.
Reported metrics
Klaviyo email flow revenue+19%
Incremental conversion for optimized emails+61%
Reported stack
Maverick OptimizerKlaviyo
Source
https://www.trymaverick.com/case-studies/smart-strips-smarter-marketing-how-nustrips-increased-klaviyo-email-flow-revenue-by-19-with-optimizer
Read source ↗Frequently asked questions
What did this team achieve with this AI workflow?
After implementing Maverick Optimizer, Nustrips achieved a 19% increase in Klaviyo email flow revenue and a 61% incremental conversion lift for optimized emails.
What tools did this team use?
Maverick Optimizer, Klaviyo.
What results were reported?
Klaviyo email flow revenue: +19%; Incremental conversion for optimized emails: +61% (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Email flow launched → AI generates and A/B tests variants → Best-performing content identified.