Marketing ops · Production
OpenText Core Communications: SaaS CCM platform with GenAI personalization and omnichannel delivery
The problem
Teams managing enterprise customer communications depended on IT involvement and were limited to generic messaging that did not address individual customer needs or journeys.
Workflow diagram · grounded in source
1
Teams create communications
trigger
“Configure, create, store, and deliver enterprise-grade communications—without relying on IT”
2
GenAI personalizes messages
ai_action
“Let our GenAI create ultra-personalized messages that speak directly to each customer's needs, preferences, and journey”
3
Omnichannel delivery
output
“Our omnichannel delivery ensures your personalized communications hit every touchpoint—from digital to print”
4
Secure storage and access
integration
“Trust our unique built-in secure storage to keep everything organized and instantly accessible through a sleek web interface”
Reported outcome
(not stated)
Reported metrics
Deployment timeminutes, not weeks
Reported stack
GenAI
Frequently asked questions
What did this team achieve with this AI workflow?
(not stated)
What tools did this team use?
GenAI.
What results were reported?
Deployment time: minutes, not weeks (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
Teams create communications → GenAI personalizes messages → Omnichannel delivery → Secure storage and access.