Marketing ops · Production

Q-Centrix doubles pharma sales email conversion and lifts LinkedIn CTR 50% with Mutiny AI personalization

The problem

Q-Centrix was largely unknown in the competitive pharma market and tasked with building credibility with large pharma accounts; early light personalization via HubSpot emails produced no meaningful engagement.

First attempt

Surface-level personalization tokens such as company names and BDR names provided little traction, and light HubSpot email personalization failed to generate meaningful engagement.

Workflow diagram · grounded in source
1
LinkedIn plus 1:1 landing page strategy
trigger
“they looked to LinkedIn as a cleaner entry point—one where tailored creative paired with 1:1 landing pages could capture interest and spark meaningful engagement”
2
AI account priority layering
ai_action
“they layered in Mutiny's AI account priorities that spoke to each account's top objectives”
3
Account Studio AI research
ai_action
“Using Mutiny's Account Studio, pulling in 6–7 custom research fields for each target company. They prompted Mutiny's AI to ask questions like "Tell me if the accounts have any open clinical trials," and "Of the open clinical trials at th…”
4
ZoomInfo and HubSpot enrichment
integration
“they enriched the pages with insights from their own data sets, pulling from ZoomInfo and HubSpot properties”
5
Matched LinkedIn ad launch
output
“the Q-Centrix team launched LinkedIn ads with creative that matched the personalized page for a seamless user experience”
6
Engagement performance shift
feedback_loop
“The team saw immediate increases in CTR. Instead of skimming or bouncing after a few seconds, pharma stakeholders began spending minutes on page”
Reported outcome

Personalized Mutiny campaigns produced a 50% lift in LinkedIn CTR, a 2x increase in sales email conversion, and a 160% increase in time on page, with prospects forwarding content to C-level leaders at target accounts.

Reported metrics
LinkedIn Ad CTR vs previous campaigns+50%
Sales email conversion rate2X
Time on page+160%
Mutiny-powered campaign CTR vs non-personalized>2x CTR
Reported stack
MutinyMutiny's Account StudioLinkedInZoomInfoHubSpot
Source
https://www.mutinyhq.com/case-studies/q-centrix
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Personalized Mutiny campaigns produced a 50% lift in LinkedIn CTR, a 2x increase in sales email conversion, and a 160% increase in time on page, with prospects forwarding content to C-level leaders at target accounts.

What tools did this team use?

Mutiny, Mutiny's Account Studio, LinkedIn, ZoomInfo, HubSpot.

What results were reported?

LinkedIn Ad CTR vs previous campaigns: +50%; Sales email conversion rate: 2X; Time on page: +160%; Mutiny-powered campaign CTR vs non-personalized: >2x CTR (source-reported, not independently verified).

What failed first in this deployment?

Surface-level personalization tokens such as company names and BDR names provided little traction, and light HubSpot email personalization failed to generate meaningful engagement.

How is this marketing ops AI workflow structured?

LinkedIn plus 1:1 landing page strategy → AI account priority layering → Account Studio AI research → ZoomInfo and HubSpot enrichment → Matched LinkedIn ad launch → Engagement performance shift.

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