Supply chain · Production

Sally Beauty partners with Blue Yonder for demand planning, fulfillment, and category management

The problem

Sally Beauty faced complexity managing demand planning, fulfillment execution, and category management across two distinct business units — a consumer retail chain and a professional stylist supply division — each with different purchasing behaviors and channel requirements.

Workflow diagram · grounded in source
1
Demand signal consolidation
integration
“Blue Yonder's demand planning capabilities to consolidate and synchronize demand signals, as well as external variables, across two businesses and multiple sales channels”
2
Prescriptive recommendations
ai_action
“Prescriptive recommendations help Sally Beauty make more accurate decisions, from inventory staging to product assortments”
3
Fulfillment planning
ai_action
“Fulfillment planning capabilities from Blue Yonder help Sally Beauty make profitable, flexible decisions by considering channel- and market-specific demand signals, customer service targets, inventory locations, safety-stock policies and…”
4
Intelligent merchandising plans
output
“Blue Yonder's category management capabilities enable Sally Beauty to create intelligent, informed merchandising plans that drive revenue growth by leveraging customer insights, maximizing the selling space available and applying robust …”
Reported outcome

Blue Yonder gave Sally Beauty more flexible and profitable fulfillment, improved merchandising effectiveness, and increased insight into customer needs, including support for a BOPIS rate that grew 30% during pandemic-driven demand shifts.

Reported metrics
BOPIS rate growth30%
Fulfillment flexibility and profitabilityMore flexible, more profitable fulfillment
Merchandising effectivenessImproved merchandising effectiveness
Customer insight across channelsIncreased insight into customer needs across channels
Show all 5 reported metrics
BOPIS rate growth30%
fulfillment flexibility and profitabilityMore flexible, more profitable fulfillment
merchandising effectivenessImproved merchandising effectiveness
customer insight across channelsIncreased insight into customer needs across channels
cost minimization and service maximizationminimize costs and maximize service
Reported stack
Blue Yonder
Source
https://blueyonder.com/customers/sally-beauty
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Blue Yonder gave Sally Beauty more flexible and profitable fulfillment, improved merchandising effectiveness, and increased insight into customer needs, including support for a BOPIS rate that grew 30% during pandemic…

What tools did this team use?

Blue Yonder.

What results were reported?

BOPIS rate growth: 30%; Fulfillment flexibility and profitability: More flexible, more profitable fulfillment; Merchandising effectiveness: Improved merchandising effectiveness; Customer insight across channels: Increased insight into customer needs across channels (source-reported, not independently verified).

How is this supply chain AI workflow structured?

Demand signal consolidation → Prescriptive recommendations → Fulfillment planning → Intelligent merchandising plans.

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