Marketing ops · Production

SingleStore's 1:1 ABM personalization with Mutiny drives $1M+ in pipeline and 6 enterprise opportunities

The problem

SingleStore needed to break into hard-to-reach enterprise accounts with over $1B in revenue but faced very limited marketing resources and a slow manual process that required 90 days to build custom landing pages for target accounts.

Workflow diagram · grounded in source
1
Sales team provides target accounts
trigger
“account executives to provide their top accounts for the quarter, organized by industry (cybersecurity, financial services, marketing tech, etc.)”
2
Multi-factor account segmentation
routing
“Joel segmented accounts in 4 ways to allow for very targeted plays: Industry, ARR above 100M and below 5B, Different data maturity levels: building something new, augment existing data, lifting and shifting for a full replacement. Buying…”
3
Closed-won deal tech stack analysis
ai_action
“Joel focused on pulling insights around which technologies SingleStore had successfully displaced in past deals and targeted accounts with a similar tech stack”
4
Personalized landing page creation
ai_action
“Using Mutiny's Campaigns product, his team created landing pages with: Account name prominently displayed, Industry-specific messaging and use cases in the H2, Relevant peer logos”
5
Account-specific ad creation
output
“created account-specific ads that featured the target company's name right in the creative”
6
Engagement contact identification
ai_action
“Mutiny helps you identify contacts that are engaging on your website so sales can take action with relevant messaging”
7
Automated sales outreach
output
“If they hit the page and we know we have contacts that have opted to be contacted, I send an [automated] outreach email, customizing the subject line and body”
Reported outcome

The 1:1 ABM campaign generated over $1 million in pipeline and approximately 6 previously unattainable strategic opportunities in under 6 months, while landing page creation fell from 90 days to less than a week and personalized LinkedIn ad click-through rate was 3 to 5x higher.

Reported metrics
Pipeline generatedOver $1 million
Strategic enterprise opportunities generated~6
Time to create 1:1 page reduction10x
personalized LinkedIn ad click-through rate3 to 5x
Show all 6 reported metrics
pipeline generatedOver $1 million
strategic enterprise opportunities generated~6
time to create 1:1 page reduction10x
personalized LinkedIn ad click-through rate3 to 5x
prior landing page creation time90 days
new landing page creation timeless than a week
Reported stack
MutinyMutiny's Campaigns productLinkedIn
Source
https://www.mutinyhq.com/case-studies/singlestore
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

The 1:1 ABM campaign generated over $1 million in pipeline and approximately 6 previously unattainable strategic opportunities in under 6 months, while landing page creation fell from 90 days to less than a week and p…

What tools did this team use?

Mutiny, Mutiny's Campaigns product, LinkedIn.

What results were reported?

Pipeline generated: Over $1 million; Strategic enterprise opportunities generated: ~6; Time to create 1:1 page reduction: 10x; personalized LinkedIn ad click-through rate: 3 to 5x (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Sales team provides target accounts → Multi-factor account segmentation → Closed-won deal tech stack analysis → Personalized landing page creation → Account-specific ad creation → Engagement contact identification → Automated sales outreach.

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