Recruiting · Production

Southern Rock increases applicant flow 42x and cuts job advertising spend 90% with Paradox AI assistant Savannah

The problem

Southern Rock, a franchise group operating over 150 McAlister's Deli locations, was failing to interview candidates at the scale their size required and was forced to increase job advertising spend — spending $65K per month on Indeed but receiving fewer than 1,000 applicants in return.

Workflow diagram · grounded in source
1
Candidate enters conversational ATS
trigger
“Southern Rock implemented Paradox's Conversational ATS, driven by an AI assistant named Savannah”
2
Savannah automates hiring process
ai_action
“She automates the hiring process while capturing more candidates than ever before”
3
High-volume applicant output
output
“they're receiving 42K applicants a month, while only spending $6K — saving $840k annually”
Reported outcome

After implementing Paradox's Conversational ATS with AI assistant Savannah, Southern Rock increased applicant flows 42x while reducing job advertising by 90%, saving $840K annually, and achieving a 95% application completion rate.

Reported metrics
previous monthly advertising spend (Indeed)$65K a month
Previous monthly applicants<1K applicants
Current monthly applicants42K applicants a month
Current monthly advertising spend$6K
Show all 8 reported metrics
previous monthly advertising spend (Indeed)$65K a month
previous monthly applicants<1K applicants
current monthly applicants42K applicants a month
current monthly advertising spend$6K
annual advertising savings$840k annually
application completion rate95%
applicant flow increase42x
job advertising reduction90%
Reported stack
ParadoxSavannahIndeed
Source
https://www.paradox.ai/case-studies/southern-rock
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

After implementing Paradox's Conversational ATS with AI assistant Savannah, Southern Rock increased applicant flows 42x while reducing job advertising by 90%, saving $840K annually, and achieving a 95% application com…

What tools did this team use?

Paradox, Savannah, Indeed.

What results were reported?

previous monthly advertising spend (Indeed): $65K a month; Previous monthly applicants: <1K applicants; Current monthly applicants: 42K applicants a month; Current monthly advertising spend: $6K (source-reported, not independently verified).

How is this recruiting AI workflow structured?

Candidate enters conversational ATS → Savannah automates hiring process → High-volume applicant output.