Recruiting ·

How Southwest Airlines Created a Great Candidate Experience Through Phenom's Intelligent Talent Experience Platform

The problem

Southwest's existing career site did not provide actionable data to optimize recruitment spend, and the company had no scalable way to communicate its three core values to prospective candidates before in-person interviews, despite receiving hundreds of thousands of applications annually.

Workflow diagram · grounded in source
1
Candidate reaches career site
trigger
“Ability to mirror the consumer experience on an engaging career site and showcase its award-winning culture and employer brand”
2
Personalized career site experience
output
“Attract the right talent by delivering personalized and interactive career site experiences to tell the Southwest story”
3
Passive candidate capture campaigns
output
“Run campaigns to capture passive candidates”
4
Hiring funnel analytics
output
“Provide actionable insights into the hiring funnel and the source of applicants to help measure ROI”
5
Employee referral program
output
“Retain talent and drive employee referrals with Phenom Employee Experience”
Reported outcome

Within less than 90 days of going live on the Phenom platform, Southwest gained 1M new career site visitors, a 26% increase in job seekers likely to apply, and a 17% increase in referral likelihood, and ranked highest in three CandE Award categories for overall experience, future application likelihood, and referral likelihood.

Reported metrics
New career site visitors1M
Increase in job seekers likely to apply26%
Increase in likelihood to refer someone to Southwest17%
Time to significant results after go-liveless than 90 days after going live
Show all 6 reported metrics
New career site visitors1M
Increase in job seekers likely to apply26%
Increase in likelihood to refer someone to Southwest17%
Time to significant results after go-liveless than 90 days after going live
Career site conversion ratesIncreased career site conversion rates
Candidate experience survey responsesStronger candidate experience survey responses
Reported stack
Phenom TXM platformPhenom Intelligent Talent Experience platformPhenom Employee Experience
Source
https://www.phenom.com/resource/sw-case-study
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Within less than 90 days of going live on the Phenom platform, Southwest gained 1M new career site visitors, a 26% increase in job seekers likely to apply, and a 17% increase in referral likelihood, and ranked highest…

What tools did this team use?

Phenom TXM platform, Phenom Intelligent Talent Experience platform, Phenom Employee Experience.

What results were reported?

New career site visitors: 1M; Increase in job seekers likely to apply: 26%; Increase in likelihood to refer someone to Southwest: 17%; Time to significant results after go-live: less than 90 days after going live (source-reported, not independently verified).

How is this recruiting AI workflow structured?

Candidate reaches career site → Personalized career site experience → Passive candidate capture campaigns → Hiring funnel analytics → Employee referral program.

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