Marketing ops · Production

Hash Ads boosts player trials by 60% for Stars of Africa football academy using a WhatsApp chatbot

The problem

Stars of Africa was receiving close to 500 WhatsApp messages per week from players and parents organically, with no automated system to handle trial registrations, qualify players, or communicate trial details at scale.

Workflow diagram · grounded in source
1
Player contacts via WhatsApp
trigger
“the academy started receiving close to 500 messages per week on WhatsApp from players and their parents of the players—all of it organically”
2
Chatbot captures and qualifies player data
ai_action
“capture player data like name, location, player position, and birth year to automatically qualify, segment, and then export the data to an internal database”
3
Export data to Google Sheets
integration
“export the data to an internal database using the Google Sheets integration”
4
Consent request for notifications
output
“the chatbot will ask for explicit consent from the player to receive proactive WhatsApp notifications from Stars of Africa about the trial dates and other process updates”
5
Proactive trial notifications sent
output
“The proactive notifications sent in the form of template messages have helped the Academy team improve operational efficiency as well as increase the player turnout for the trials”
6
Player attendance confirmations received
output
“receiving player confirmations”
Reported outcome

The WhatsApp chatbot boosted player trials by 60%, improved operational efficiency, and freed the team from manual messaging work by automating trial notifications and attendance confirmations.

Reported metrics
Player trials60%
weekly WhatsApp inquiries receivedclose to 500 messages per week
Operational efficiencyimprove operational efficiency
Player turnout for trialsincrease the player turnout for the trials
Show all 5 reported metrics
player trials60%
weekly WhatsApp inquiries receivedclose to 500 messages per week
operational efficiencyimprove operational efficiency
player turnout for trialsincrease the player turnout for the trials
manual messaging workliberated from the manual work
Reported stack
LandbotWhatsAppGoogle Sheets
Source
https://landbot.io/case-studies/hash-ads
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

The WhatsApp chatbot boosted player trials by 60%, improved operational efficiency, and freed the team from manual messaging work by automating trial notifications and attendance confirmations.

What tools did this team use?

Landbot, WhatsApp, Google Sheets.

What results were reported?

Player trials: 60%; weekly WhatsApp inquiries received: close to 500 messages per week; Operational efficiency: improve operational efficiency; Player turnout for trials: increase the player turnout for the trials (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Player contacts via WhatsApp → Chatbot captures and qualifies player data → Export data to Google Sheets → Consent request for notifications → Proactive trial notifications sent → Player attendance confirmations received.

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