Recruiting · Production

Swire Coca-Cola reduces high-volume hiring time-to-fill from 48 to 30 days with HireVue

The problem

Swire Coca-Cola's high-volume hourly hiring was manual and decentralized: responsibility had shifted from the TA team to hiring managers with no standardized structure, phone-call-based decisions introduced bias and inefficiency, and time-to-fill reached 45 days in a competitive market.

Workflow diagram · grounded in source
1
Applicant applies and screens
trigger
“applicants apply via Swire's ATS and answer 4-5 screening questions”
2
Route to RJP and VJT
routing
“If answered appropriately for the role, they then are offered a Realistic Job Preview and Virtual Job Tryout”
3
Virtual Job Tryout assessment
validation
“Virtual Job Tryout—two critical steps in hourly hiring to help reduce turnover by offering realistic glimpses into what a day on the job really looks like”
4
Live interview
human_review
“From there, candidates complete a live interview”
5
Offer extended
output
“we scheduled 8 candidates, 8 showed up for interviews, and 7 received offers. That's an unprecedented success rate”
Reported outcome

With HireVue, Swire reduced time-to-fill from 48 to 30 days, compressed application-to-offer to 3.5 days, and achieved 77% VJT and 79% interview completion rates, enabling the TA team to shift from reactive to proactive, strategic hiring.

Reported metrics
Time-to-fill (requisition to start, current)30 days
time-to-fill (baseline without HireVue)48 days
Time-to-fill (problem statement)45 days
Application to candidate start date15 days
Show all 8 reported metrics
time-to-fill (requisition to start, current)30 days
time-to-fill (baseline without HireVue)48 days
time-to-fill (problem statement)45 days
application to candidate start date15 days
application to offer3.5 days
VJT completion rate77%
interview completion rate79%
interview show and offer rate (anecdote)8 of 8 scheduled candidates showed up; 7 received offers
Reported stack
HirevueOnDemand TextVirtual Job Tryoutsstructured interviewingATS
Source
https://www.hirevue.com/case-studies/swire-coca-cola
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

With HireVue, Swire reduced time-to-fill from 48 to 30 days, compressed application-to-offer to 3.5 days, and achieved 77% VJT and 79% interview completion rates, enabling the TA team to shift from reactive to proacti…

What tools did this team use?

Hirevue, OnDemand Text, Virtual Job Tryouts, structured interviewing, ATS.

What results were reported?

Time-to-fill (requisition to start, current): 30 days; time-to-fill (baseline without HireVue): 48 days; Time-to-fill (problem statement): 45 days; Application to candidate start date: 15 days (source-reported, not independently verified).

How is this recruiting AI workflow structured?

Applicant applies and screens → Route to RJP and VJT → Virtual Job Tryout assessment → Live interview → Offer extended.