Marketing ops · Production
Synchrony delivers personalized credit card offers via Dynamic Yield and Liveramp, achieving 12% CTR lift among cardholders
The problem
Synchrony was relying on a one-size-fits-all approach for site visitors, failing to surface relevant offers to different cardholder segments.
Workflow diagram · grounded in source
1
CRM data onboarding via Liveramp
integration
“Synchrony decided to onboard its data from Liveramp – a data connectivity platform that gathers customers' information for marketing purposes – into Dynamic Yield”
2
Audience segmentation by card criteria
ai_action
“they were able break down audiences into segments according to a number of criteria, including (but not limited to) credit card type, how long the user has had their credit card, if they have signed up for e-billing, their first or last …”
3
Visitor type routing
routing
“If a user visited the site and was not an existing customer, they were shown the site's most popular offers and local offers. However, if a visitor was already a cardholder – say, for a national furniture retailer – they instead were sho…”
4
Homepage personalization delivery
output
“Knowing the highest site traffic entry point was the homepage, they selected it as the starting point for recommendations, ensuring high engagement among users”
Reported outcome
Synchrony achieved a 12% increase in click-through rate among cardholders by targeting the homepage with personalized, CRM-driven offers segmented by credit card type.
Reported metrics
Click-through rate among cardholders12%
Reported stack
Dynamic YieldLiveramp
Frequently asked questions
What did this team achieve with this AI workflow?
Synchrony achieved a 12% increase in click-through rate among cardholders by targeting the homepage with personalized, CRM-driven offers segmented by credit card type.
What tools did this team use?
Dynamic Yield, Liveramp.
What results were reported?
Click-through rate among cardholders: 12% (source-reported, not independently verified).
How is this marketing ops AI workflow structured?
CRM data onboarding via Liveramp → Audience segmentation by card criteria → Visitor type routing → Homepage personalization delivery.