Marketing ops ·

Tasman Holiday Parks uses Stackla (Visual UGC by Nosto) to collect and publish authentic guest content across 23 destinations

The problem

Tasman Holiday Parks needed to unify 23 separate brands under one visual identity and source authentic, engaging content at scale, while a small team struggled with time spent manually searching, curating, and moderating UGC.

Workflow diagram · grounded in source

Guests share UGC via hashtag or upload

trigger

“a user-generated content competition titled 'Moments of Summer.' It encourages guests to share their summer moments at Tasman Holiday Parks (hashtag #mytasmanmoment)”

Managed Services platform setup

integration

“Our team set up website widgets, tags, product tags, and filters for content and created specific moderation views for different stakeholders who need to see different types of content. We also migrated content search terms from the old …”

Content moderation by Stackla team

human_review

“our team took care of the content moderation itself”

Automation Rules filter content by destination

routing

“They created 30 rules to pull in the specific content needed instead of having to sift through and organize the tidal wave of content coming in from each of the national parks”

Product tags add click-to-book CTAs

output

“Product tags enable the team to place CTAs on user-generated content assets for specific parks and experiences. Visitors to the site can browse the UGC gallery, then immediately click-to-book an experience.”

Reported outcome

Tasman Holiday Parks collected over 3,368 published UGC assets via Managed Services, pulled in 338 rights-managed pieces of content in just three weeks through Direct Uploader, and the Moments of Summer landing page saw average time on page exceed three minutes.

Reported metrics

total published UGC assets collectedover 3,368

published assets for Australia2,548

published assets for New Zealand820

Video assets collected146

Show all 7 reported metrics

total published UGC assets collectedover 3,368

published assets for Australia2,548

published assets for New Zealand820

video assets collected146

rights-managed content via Direct Uploader in three weeks338

average time on Moments of Summer landing pageexceed three minutes

time spent curating contentsaves us an incredible amount of time

Reported stack

StacklaDirect Uploader

Source

https://www.nosto.com/case-studies/tasman-holiday-parks/

Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Tasman Holiday Parks collected over 3,368 published UGC assets via Managed Services, pulled in 338 rights-managed pieces of content in just three weeks through Direct Uploader, and the Moments of Summer landing page s…

What tools did this team use?

Stackla, Direct Uploader.

What results were reported?

total published UGC assets collected: over 3,368; published assets for Australia: 2,548; published assets for New Zealand: 820; Video assets collected: 146 (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Guests share UGC via hashtag or upload → Managed Services platform setup → Content moderation by Stackla team → Automation Rules filter content by destination → Product tags add click-to-book CTAs.