Recruiting · Production
Tractor Supply Co uses conversational AI Cory to cut time-to-apply by 58%
The problem
Tractor Supply's recruiting teams needed automation to improve candidate experience and reduce recruiter administrative tasks, particularly for hiring at rural store locations amid an ever-changing talent market.
Workflow diagram · grounded in source
1
Automation deployed to recruiters
trigger
“Tractor Supply wanted to get automation into the hands of their recruiters as fast as possible”
2
Conversational AI Cory engages candidates
ai_action
“Tractor Supply realized conversational AI would alleviate their needs to improve the candidate experience and reduce administrative tasks for recruiters. That conversational AI is embodied through Cory.”
3
SAP SuccessFactors integration
integration
“using conversational AI alongside SAP SuccessFactors to streamline and cut time-to-apply by 58%”
4
Application submitted via chat
output
“80% chat to apply conversion rate”
Reported outcome
Tractor Supply achieved a 58% decrease in time to apply and an 80% chat to apply conversion rate through conversational AI integrated with SAP SuccessFactors.
Reported metrics
Time to apply58%
Chat to apply conversion rate80%
Reported stack
CorySAP SuccessFactors
Frequently asked questions
What did this team achieve with this AI workflow?
Tractor Supply achieved a 58% decrease in time to apply and an 80% chat to apply conversion rate through conversational AI integrated with SAP SuccessFactors.
What tools did this team use?
Cory, SAP SuccessFactors.
What results were reported?
Time to apply: 58%; Chat to apply conversion rate: 80% (source-reported, not independently verified).
How is this recruiting AI workflow structured?
Automation deployed to recruiters → Conversational AI Cory engages candidates → SAP SuccessFactors integration → Application submitted via chat.