It support · Production

trivago scales AI from isolated experimentation to company-wide integration, saving 16 days per person per year

The problem

trivago's use of AI was limited to isolated experiments and had not reached company-wide adoption; as of 2023, only 55% of employees had adopted AI tools.

Workflow diagram · grounded in source
1
AI Ambassadors benchmark solutions
Trigger
A cross-functional AI Ambassadors group meets bi-weekly to share knowledge and benchmark solutions.
▾ source quote
“A cross-functional group that meets bi-weekly to share knowledge, benchmark solutions, and ensure that AI adoption is both strategic and inclusive”
2
Three-path procurement routing
Routing
A new three-path process (Green, Yellow, Red) routes AI tools through testing and adoption, balancing speed and risk mitigation.
▾ source quote
“New three-path process (Green, Yellow, Red) for testing and adopting AI tools, balancing speed and risk mitigation”
3
Tool catalogue in trv-AI Radar
Output
Approved tools are categorised in the trv-AI Radar, a live dashboard with 42 tools mapped by function and adoption status.
▾ source quote
“trv-AI Radar: A live dashboard categorising all tested and approved AI tools by function and adoption status, ensuring compliance and data safety, currently with 42 tools mapped”
4
Company-wide knowledge sharing
Feedback loop
Regular Show & Tell events, tailored video playlists, and team-specific training keep the entire organisation informed and engaged.
▾ source quote
“Regular company-wide updates, like Show & Tell events, tailored video playlists, team-specific training, and practical use-case videos to keep the entire organisation informed and engaged”
5
IT chatbot auto-resolves questions
Ai action
The IT Support Chatbot handles employee IT-related questions with a 35% automatic resolution rate.
▾ source quote
“IT Support Chatbot: live since February 2025, it handles talents IT-related questions with a positive 35% automatic resolution rate”
6
Competitive intelligence monitoring
Ai action
AI-driven news and A/B test monitoring enables the User Research team to track twice as many competitors.
▾ source quote
“our User Research team now tracks twice as many competitors, thanks to AI-driven news and A/B test monitoring”
7
AI image generation for internal use
Ai action
The Illustration AI Agent enables instant, on-brand image generation for internal presentations and documentation.
▾ source quote
“Illustration AI Agent: one of our latest AI-agents, enables instant, on-brand image generation for internal presentations and documentation”
Reported outcome

By 2025, more than 90% of trivago employees use AI tools daily or weekly and the average time saved doubled from 8 to 16 days per person per year; over 500 employees actively use trivago Copilot daily, and the IT Support Chatbot achieves a 35% automatic resolution rate.

Reported metrics
employee AI adoption rate (2025)>90%
positive/very positive sentiment toward AI>70%
Workdays saved per person per year (2025)16 days
Workdays saved per person per year (2023)8 days
Show all 16 reported metrics
employee AI adoption rate (2025)>90%
positive/very positive sentiment toward AI>70%
workdays saved per person per year (2025)16 days
workdays saved per person per year (2023)8 days
AI adoption rate in 202355%
AI adoption rate in 202590%
time saved per day (most common response)30–60 minutes saved per day
employees saving over an hour daily15–20%
trivago Copilot active daily usersover 500
share of talents engaging with Copilot dailyapproximately 70%
IT chatbot automatic resolution rate35%
competitors tracked by User Researchtwice as many competitors
AI tools mapped in trv-AI Radar42
Very Negative sentiment change (2024–2025)50%
Neutral sentiment change (2023–2025)39.3%
Very Positive sentiment change4.3%
Reported stack
trivago CopilotIT Support Chatbottrv-AI RadarIllustration AI Agent
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Source
https://tech.trivago.com/post/2025-10-30-ai-at-trivago-from-experimentation-to-everyday-impact
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

By 2025, more than 90% of trivago employees use AI tools daily or weekly and the average time saved doubled from 8 to 16 days per person per year; over 500 employees actively use trivago Copilot daily, and the IT Supp…

What tools did this team use?

trivago Copilot, IT Support Chatbot, trv-AI Radar, Illustration AI Agent.

What results were reported?

employee AI adoption rate (2025): >90%; positive/very positive sentiment toward AI: >70%; Workdays saved per person per year (2025): 16 days; Workdays saved per person per year (2023): 8 days (source-reported, not independently verified).

How is this it support AI workflow structured?

AI Ambassadors benchmark solutions → Three-path procurement routing → Tool catalogue in trv-AI Radar → Company-wide knowledge sharing → IT chatbot auto-resolves questions → Competitive intelligence monitoring → AI image generation for internal use.

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