Marketing ops · Production

VertoDigital cuts content production time to 1-3 hours with Jasper brand voice training

The problem

VertoDigital's five to eight-hour turnaround per content piece limited output to one publication per week per client, which was insufficient to accelerate growth for clients in highly technical industries.

First attempt

An initial AI trial period that lasted months failed because the team spent hours fact-checking AI-written content, completely erasing any efficiency gains from those AI tools.

Workflow diagram · grounded in source
1
Client content request
trigger
“VertoDigital's clients often came from highly technical industries, and therefore needed highly technical content”
2
Brand voice context upload
integration
“uploading adequate context on their clients' unique brand voices, styles, and preferences”
3
Jasper AI content generation
ai_action
“train Jasper's model over time with their clients' unique brand voices, styles, and preferences, leading to higher-quality, fine-tuned outputs”
4
Drafting and editing
human_review
“Jasper is now as much a part of the content generation process as drafting or editing”
5
Content published for client
output
“Rather than one new piece of content per week per client, VertoDigital is up to two to three pieces per week”
Reported outcome

Production time per piece dropped to one to three hours (from five to eight hours), weekly output per client increased to two to three pieces (from one), and input required per piece was reduced by as much as 50%.

Reported metrics
Production time per content pieceone to three hours instead of five to eight hours
Content pieces per week per clienttwo to three pieces per week (up from one)
Input required per content pieceby as much as 50%—and sometimes more
Time-to-marketfaster time-to-market
Show all 5 reported metrics
production time per content pieceone to three hours instead of five to eight hours
content pieces per week per clienttwo to three pieces per week (up from one)
input required per content pieceby as much as 50%—and sometimes more
time-to-marketfaster time-to-market
content production volumeincrease in content production
Reported stack
JasperLLM
Source
https://www.jasper.ai/case-studies/vertodigital
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Production time per piece dropped to one to three hours (from five to eight hours), weekly output per client increased to two to three pieces (from one), and input required per piece was reduced by as much as 50%.

What tools did this team use?

Jasper, LLM.

What results were reported?

Production time per content piece: one to three hours instead of five to eight hours; Content pieces per week per client: two to three pieces per week (up from one); Input required per content piece: by as much as 50%—and sometimes more; Time-to-market: faster time-to-market (source-reported, not independently verified).

What failed first in this deployment?

An initial AI trial period that lasted months failed because the team spent hours fact-checking AI-written content, completely erasing any efficiency gains from those AI tools.

How is this marketing ops AI workflow structured?

Client content request → Brand voice context upload → Jasper AI content generation → Drafting and editing → Content published for client.

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