Marketing ops · Production

WalkMe saves 3,000+ hours in content creation and achieves 2.5X outbound reply rate improvement with Jasper

The problem

WalkMe needed to scale content creation across multiple marketing channels while maintaining brand consistency and personalization. The revenue enablement team also struggled with time-consuming research that hindered their ability to deliver personalized outbound emails.

Workflow diagram · grounded in source
1
Content creation demand triggered
trigger
“producing marketing content across diverse mediums, including LinkedIn, Google, paid media, blogs, and email funnels”
2
Brand voice AI enforcement
ai_action
“By employing Jasper Brand Voice, the team could strengthen brand authenticity in their content while adhering strictly to brand standards. With Jasper, we get that continuity plus more volume more quickly.”
3
Content creation and repurposing
ai_action
“Jasper Extension, which allows for content creation directly within Google Docs. The ability to repurpose content effortlessly for different platforms, such as LinkedIn posts or promotional emails, further enhanced efficiency.”
4
Sales industry research
ai_action
“Jasper served as an invaluable resource for industry research, allowing the team to understand top industry initiatives and tailor effective content accordingly”
5
Multi-channel content output
output
“With features like Campaigns, Jasper Chat, and the Extension, Jasper gave the WalkMe team the power to swiftly gather relevant data, rewrite content effortlessly, and craft authentic messages that resonated with their audience”
Reported outcome

WalkMe saved 3,000+ hours in content creation time, achieved 2X ROI relative to cost, and saw a 2.5X improvement in reply rates for outbound prospecting efforts.

Reported metrics
Hours saved in content creation3,000+ hours
ROI relative to cost2X
Improvement in outbound reply rates2.5X
Reported stack
JasperJasper Brand VoiceJasper ExtensionJasper ChatGoogle Docs
Source
https://www.jasper.ai/case-studies/walkme
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

WalkMe saved 3,000+ hours in content creation time, achieved 2X ROI relative to cost, and saw a 2.5X improvement in reply rates for outbound prospecting efforts.

What tools did this team use?

Jasper, Jasper Brand Voice, Jasper Extension, Jasper Chat, Google Docs.

What results were reported?

Hours saved in content creation: 3,000+ hours; ROI relative to cost: 2X; Improvement in outbound reply rates: 2.5X (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Content creation demand triggered → Brand voice AI enforcement → Content creation and repurposing → Sales industry research → Multi-channel content output.

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