Marketing ops · Production

Over 25% conversion uplift with Dynamic Yield's landing page builder

The problem

Winner managed hundreds of constantly-changing landing pages requiring heavy involvement from designers, IT, and marketing managers, while also needing to rapidly optimize short-lived event campaigns under intense competition and high traffic volumes in the online gaming industry.

Workflow diagram · grounded in source
1
Build and publish landing page variants
trigger
“Winner uses Dynamic Yield's Landing Page Builder to create, manage and publish hundreds of landing page options. The marketing managers adjust every aspect of the landing pages, without the need for assistance from developers and designers.”
2
AI selects best variant per visitor
ai_action
“Dynamic Yield's automated algorithms choose the best landing page version per visitor according to various parameters, and deliver these personalized landing pages in real time.”
3
Deliver personalized landing page
output
“deliver these personalized landing pages in real time”
4
Schedule and auto-optimize event campaigns
integration
“Winner schedules campaigns for sports events and holidays in advance, and sets their automatic upload and optimization. Even for sports events that last just a few hours, the system can optimize the landing pages in a timely manner to im…”
5
Real-time insight drives on-the-fly changes
feedback_loop
“With our Real-Time Insight, marketers can see the performance data of each landing page even a short time after it's been launched, and make changes based on these insights on-the-fly. No manual analysis is required.”
Reported outcome

Winner achieved 16% conversion uplift for desktop traffic, 25% conversion uplift in player engagement, retention and revenue, and 40% conversion uplift for mobile traffic.
IT and creative bottlenecks were abolished, and campaigns go live and are optimized in real time even on weekends when employees are away.

Reported metrics
Conversion uplift for desktop traffic16%
Conversion uplift in player engagement, retention and revenue25%
Conversion uplift for mobile traffic40%
Reported stack
Dynamic YieldLanding Page BuilderReal-Time Insight
Source
https://www.dynamicyield.com/case-studies/winner/
Read source ↗

Frequently asked questions

What did this team achieve with this AI workflow?

Winner achieved 16% conversion uplift for desktop traffic, 25% conversion uplift in player engagement, retention and revenue, and 40% conversion uplift for mobile traffic.

What tools did this team use?

Dynamic Yield, Landing Page Builder, Real-Time Insight.

What results were reported?

Conversion uplift for desktop traffic: 16%; Conversion uplift in player engagement, retention and revenue: 25%; Conversion uplift for mobile traffic: 40% (source-reported, not independently verified).

How is this marketing ops AI workflow structured?

Build and publish landing page variants → AI selects best variant per visitor → Deliver personalized landing page → Schedule and auto-optimize event campaigns → Real-time insight drives on-the-fly changes.

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